The boundaries within the media landscape are no longer clearly defined. We can follow news reports on our radios, TVs, mobiles and computers. Movies are no longer best seen in movie theatres thanks to the increasing prominence of sound systems and large, flat-screen TVs in private homes. Never before has the bigger picture been so difficult to see.
Who is writing the next chapter in media history?
In all probability, the actors who best understand the evolving media habits of the consumer. Young consumers – and even their parents – casually use terms such as IPTV, online video and HDTV as well as podcasting, filesharing and music mobiles, in their everyday lives. In the digital world, focus has shifted from distribution to services and content. The experience for the consumer is enhanced and there are more options to choose from. Media consumption is evolving.
Are you entering an uncertain world?
Take someone with you on your journey – someone who can help you navigate and keep you a step ahead of the pack. In a media landscape that is constantly changing, every detail can be valuable and every piece of the puzzle can be the one that is missing. At Mediavision, we keep your perspective in focus. Over the past ten years, we have monitored the whirlwind technological development of the media industry in the Nordic region as an opinion builder on behalf of both business and governmental partners. As Sweden’s most contracted consultancy and analytical firm within TV and digital media, we have helped media owners, advertisers, media advisors, TV channels, production companies and investors understand how their markets are changing. With the aid of our analysis, they have been able to build successful business strategies.
Is a life without TV a life not worth living?
Do you need up-to-date information about what is happening in broadband and digital TV, both now and in the future? Market by market, we offer in-depth analyses of actors, consumers and market development. We ask the right questions, analyze underlying motives and make necessary forecasts.
The analogue TV networks in the Nordic region will soon be switched off. The only question is if you can afford to wait that long to adjust your bigger picture.
Our business concept is to help companies and organizations within the media industry build successful business strategies. With many years of experience in TV and an in-depth understanding of the development of digital media, we are able to offer our customers a unique insight into modern media. We are specialists in understanding our clients’ customers – the consumer.
Media channels that previously have existed independently are increasingly competing with one another for attention and are now reaching out to the consumer on a number of different platforms, which drastically alters the conditions on the market. The actors in tomorrow’s media market will have many more opportunities than ever before. TV channels, broadband providers and Internet and telecom companies are just a few of the actors that now are competing on the same playing field.
Mediavision’s role is to help companies navigate in this new environment. Market analyses, industry analyses and content analyses, as well as business intelligence, are key tools for actors who want to understand the developments on the market.
Together with our clients, we develop successful strategies that build the media companies of the future.