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Blogg | Mediavision | Affärsutveckling och strategi för medieindustrin

Sveriges bästa företagsbloggar 2017
2018-05-17

Youtube Music to increase competition among music streaming services

Youtube just announced the release of its Spotify contender, Youtube Music. The service is coming to the Nordic countries in the coming weeks.

To illustrate the potential threat this poses to existing music streaming services we have provided an example of the potential impact this might have:

Spotify reported 75 mn premium subscribers out of a total monthly user base of 170 mn globally in Q1 2018. This corresponds to a subscriber share of 44 percent of the total user base. Youtube recently announced a monthly logged in user base of 1.8 bn, worldwide. Now if Youtube Music was to reach a similar share of paying subscribers out of that user base as Spotify, Youtube’s music service would reach approx 790 mn paying subscribers globally.

Now, Spotify mentions in the prospect before its DPO on the New York Stock Exchange that it accounted for around 95% of the Swedish music streaming market in 2017. Considering that Youtube has roughly 3 mn monthly viewers (15-74 yrs) in Sweden, the launch of Youtube Music may pose a considerable threat to Spotify’s dominating market position.

2018-03-14

Melodifestivalen: Beloved “campfire” minimally affected by digital transformation

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2018-02-22

E-sports continues to grow, but the market is still under construction

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2018-02-08

Bigger is better, but content still king.

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2018-02-01

E-sports breaks viewer records and enjoys broadened demographics

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2018-01-26

Swedish OTT market in focus at Mediavisions breakfast seminar

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2018-01-18

Influencer marketing going strong and might be in for an upswing

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2018-01-11

Big changes in media infrastructure, content next?

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2017-12-19

Eventful 2017 for Swedish gambling market as re-regulation draws closer

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2017-12-14

Nordic TV market: Consumer transition as market competition abounds

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2017-12-07

Man vs machine: Youtube, Facebook and the advertiser backlash

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2017-11-30

AT&T’s purchase of Time Warner, Fox up for sale, and Nordic drama goes global

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2017-11-24

New gambling regulation could possibly attract operators to move off-shore

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2017-11-17

Mediavision’s e-sports analysis: Swedish gaming/e-sports viewers prefer DreamHack over LoL WC

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2017-11-06

Facebook, Snapchat, Google, and Discovery make advances in video while Spotify refocuses their video strategy

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2017-10-27

Regulatory strike against gambling advertising in Sweden while several gambling companies report strong Q3 results

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2017-10-20

Com Hem, MTG and Netflix first out of the gates in third quarter earnings season

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2017-10-13

VR popular area of investment despite slow consumer growth

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2017-10-06

Localized globalization strategy increasingly apparent among global OTT actors

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2017-09-29

Foreign based gambling firms’ growth in Sweden driven by casino, but sports betting still important

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2017-09-22

Digital streaming giants win big at the Emmy Awards and draw closer to releasing Nordic originals

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2017-09-14

Apple’s newfound focus on AR from a Nordic perspective

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2017-09-08

Swedish game developers growing rapidly and US TV actors advance on Nordic TV market

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2017-08-25

Traditional TV actors move into new areas as subscribers turn online

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2017-08-14

The Nordic TV summer, Facebook launches video services, and Disney’s acquisition of BAMTech

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2017-07-03

Facebook sänder Champions League, Google gör VR-annonser, och podcastmarknad med stark tillväxt

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2017-06-16

E-sport & gaming: E3-mässan, sommarens stora evenemang, och fördjupat samarbete mellan ESL och Intel

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2017-06-02

Sociala medier och rörlig bild, Twitter livesänder politisk debatt och Snap gör drönare

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2017-05-22

Mediavision analyserar utvecklingen bland aktörer på amerikansk TV-marknad, Q1 2017.

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2017-05-15

Händelserik start på svenskt spelår: Spelutredning och kasinospel i centrum

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2017-05-05

5 maj: Discovery Networks, Twitter, MTG, HBO, och Magine

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2017-04-28

Lokalt kontra globalt i fokus när Mediavision höll frukostseminarium

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2017-04-21

Bonnier Broadcasting genomför besparingar, Sky och HBO samarbetar, och Facebook satsar på AR 

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2017-03-29

Annonsörer fortsätter fly Youtube medan Discovery och Spotify satsar mer annonsdrivet.

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2017-03-24

E-sports event breaks viewing record, Youtube and Facebook ramp up e-sports and gaming investments.

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2017-03-17

Ny e-sport/gaminganalys, Facebook satsar på sport och Googles annonsintäkter växer

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2017-03-16

Stark säsong för Melodifestivalen

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2017-03-03

Gamla och nya medier möts och Snapchat börsnoteras

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2017-02-23

Transparens bland växande webb-TV-tjänster och blockerad piratkopiering.

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