Newsletter 27th of November
NEWSLETTER
27 November 2024
Welcome to Mediavision’s newsletter – here are the main topics this week:
- Danish government propose production incentive scheme
- Amazon Music adds audiobooks
- SkyShowtime makes its first local original series recommission
CONTENT
Danish government propose production incentive scheme
Currently, Denmark and Luxembourg are the only European nations without a production incentive scheme. In contrast, countries like Sweden, Norway, and Finland already offer substantial incentives to attract productions to be made in the region. However, the Danish government has now proposed introducing a production incentive scheme, set to launch in 2026—a proposal that has been met with great enthusiasm by the Danish media industry.
The proposed scheme aims to compensate Danish productions for part of their expenses, with the overarching goal of transforming Denmark into a “European powerhouse for films and TV series,” according to the proposal.
“Denmark has a significant strategic interest in establishing strong foundations for film and TV productions. I think it’s absurd that a series like Frøken Smilla’s Feeling for Snow, which is set in Greenland and Denmark, was filmed in Latvia, Lithuania, and Iceland—all of which offer production incentives. It’s a missed opportunity for jobs, our rich storytelling traditions, and showcasing our magnificent kingdom,” said Minister of Culture Jakob Engel-Schmidt.
The Danish government has proposed to allocate DKK 125 million annually to the program, which is substantially more than Sweden´s SEK 100 million (approximately DKK 65 million) and Norway’s NOK 130 million (approximately DKK 75 million) annual allocations. To refine the full structure of the scheme, Minister of Culture Jakob Engel-Schmidt plans to consult with the industry to gather input on the best design for the scheme.
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Insight Nordic TV & StreamingThis analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
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Warner Bros. Discovery appoints new GVP for the Nordics
Netflix unveils documentary about The Helicopter Heist
Apple considering branded TV in smart home push
Sport Live secures the Danish TV rights for the Ski Classics Pro Tour
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AUDIO
Amazon Music adds audiobooks
Music streaming services continue to expand their offerings. For many services, it began with podcasts, and last year Spotify introduced audiobooks as part of its premium subscriptions. Now, Amazon Music is following suit by integrating audiobooks from Audible into its service.
Amazon Music Unlimited subscribers in the US, UK, and Canada will be able to select one audiobook per month from Audible’s library. The partnership adds a catalogue of approximately one million audiobooks in the US and 800,000 in the UK to Amazon’s music platform, further expanding its range of non-music audio content alongside podcasts.
If users want more audiobook listening than the included monthly book, they will need to either subscribe to Audible or purchase audiobooks a la carte through the app. This setup is similar to Spotify’s audiobook offering, though Spotify users receive 15 hours of audiobook listening per month, while Amazon Music subscribers get one book per month. Spotify recently expanded its audiobook service to France, Belgium, the Netherlands, and Luxembourg, where 12 hours of audiobook listening is included in Premium subscriptions, instead of the 15 which is included in the English-speaking markets.
When Spotify added audiobooks to its Premium tier, the company reclassified the offering as a bundle, which in the US allowed it to pay lower mechanical royalties to publishers. This decision sparked significant criticism and a lawsuit from the royalties-collecting organization, the MLC. In contrast, Amazon Music’s recent expansion into audiobooks has not yet generated a similar backlash.
The US publishing body, the NMPA, which led the criticism against Spotify, issued a positive statement regarding Amazon Music’s audiobooks launch.
“We are optimistic about the new Amazon bundle. Amazon has engaged with the music publishing and songwriting industry in a respectful and productive way, unlike Spotify. We expect this new Amazon bundle will not decrease revenue for songwriters,” said NMPA boss David Israelite.
“Unlike Spotify, Amazon is looking at music creators as business partners and seeking to have a deal in place before the first round of royalty payments. This is in stark contrast to Spotify who is trying to pervert the compulsory license and slash what they pay songwriters,” Israelite commented.
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Insikt LjudmarknadThis analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels. |
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Spotify inks a new partnership with Bloomsbury
YouTube Music’s 2024 Recaps are out
Spotify tests video feature for audiobooks
Berlingske offers Wall Street Journal content to subscribers
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STREAMING
SkyShowtime makes its first local original series recommission
A year ago, SkyShowtime announced the acquisition of the Swedish drama series Veronika, purchased from Viaplay Content Distribution. The series premiered in March and has now been renewed for a second season. Directed by Mikael Håfström, season two of Veronika will mark SkyShowtime’s first local original series recommission across its markets.
“We are very proud to announce our first recommission of a SkyShowtime Original. Veronika has proven to be a huge success, captivating so many of our members across all our markets. Once again with Alexandra Rapaport and Tobias Santelmann at the helm, and a superb team of creators behind the scenes, we believe viewers will continue to enjoy this very unique crime story with a supernatural twist that Veronika is. Underscoring our commitment to making SkyShowtime a great partner to storytellers from around our footprint, the second season of the show will add to the growing line-up of about 30 SkyShowtime Originals available to our members by the end of 2025,” said Kai Finke, Chief Content Officer at SkyShowtime.
Veronika season two is created and scripted by Katja Juras and Anna Ströman Lindblom and is produced by Calle Jansson and Mathias Gruffman at Bigster, with lead actress Alexandra Rapaport serving as Executive Producer. The new season is set to premiere next year.
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Content analysisThis analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas. |
Mediavision in the News
Här är ljudmarknadens största utmaningar 2025 och framåt – Dagens Media
Styrkebesked från svenska strömningsmarknaden – Dagens industri
Report: Ad tiers boost streaming subs in Sweden – Advanced Television
Hvod driver tillväxt på streamingmarknaden – Dagens media
Tiktok störst bland unga – det blir konsekvenserna – Expressen
Stadig flere velger strømming med reklame: – Lar seg ikke skremme – Kampanje
Strømming med reklame fortsetter å vokse kraftig i Norge – KOM24
TikTok has over 1 million daily viewers in Sweden – Broadband TV News
Tiktok har over én mio. daglige brugere i Sverige – Mediawatch
Growth in Sweden for podcasts and streaming – Podnews
Report: Continued growth for streamed music in Sweden – Advanced Television
Norge på topp på strømming, men globale aktører løper ifra – Medier24
Industry Events
* Mediavision will attend
** Mediavision will present