Streaming – Nordic Families

Families with children are big consumers of media – and especially so of video. The expanding streaming market is proof of that case. In households with children, the number of streaming subscriptions is higher as well as spend. Kids content will be an important tool in the fight to retain them as customers.

Mediavisions analysis provides insight into the consumption and spend on streaming services in households with children. The content aimed at families and children that VOD streaming services provide on the market is analyzed – both from a supply and demand perspective, including the impact that kids content has on churn intentions and willingness to pay. Viewing, spend and service uptake in households with children is compared to those without.



  • Viewing development and digitalization in households with children
  • Consumption of streamed kids content in these households


  • Analysis of pay market with focus on SVOD and digital pay TV
  • Acquisition plans and churn intentions in households with children.


  • Analysis of supply and demand of kids content by streaming actor
  • Kids content: Willingness to pay, satisfaction, drivers to purchase etc.

The analysis is based on Mediavision’s consumer tracking of 6,700 nationally representative online interviews with 15-74-year-olds in the Nordic countries each year.

External data sources such as company reports, interviews with actors in the market and other public data are also used.

The analysis is available in two editions, either focusing on the Swedish market or the Nordics (Denmark, Finland, Norway and Sweden) – and is written in English.


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Fredrik Liljeqvist

Project manager

Adrian Grande