Swedish TV Market

2018 was a record year for the Swedish video industry. Both advertising and pay revenues reached new highs. With a peaking economy and global giants pushing competition harder than ever before, 2019 will likely be a momentous year.

Needless to say, local actors are challenged to keep up the pace as the global pressure continues to increase. The ongoing wave of consolidation on the market will continue also into 2020. At the same time, new actors are entering the market and operators are revising their product offering. The market is flooded with new services and high-quality content. For consumers, the Smorgasbord is larger than ever. The analysis is written in English.

The Swedish TV Market analysis provides both a comprehensive overview as well as in-depth analysis.

CONTENT

Basic facts and key figures 2018/2019 and projections on 2020:

  • Key figures of the overall TV industry – per sub-market and actor
  • Traditional TV – Market shares, turnover & projection 2019, channels, distribution
  • OTT – Actors, turnover & projection 2019 (SVOD & AVOD), subscribers, share of viewing
  • Consumer insight – Target audiences, genres, viewing projections (broadcast, OTT)

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Fredrik Liljeqvist

Project manager

Gustaf Helleday

Analyst