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Gambling – A new market on gamblers’ terms | Mediavision | Affärsutveckling och strategi för medieindustrin

Gambling – A new market on gamblers’ terms

Competition increases on the Swedish market. Swedish licensees such as Svenska Spel and ATG, are challenged by actors based offshore such as Unibet and Betsson etc. The non-Swedish licensees continuously grab an increasing share of the Swedish gambling pie, which has both significantly increased the competition as well as driven the initiation of a government review on new market regulation.

Consumers care increasingly less about whether they gamble at a Swedish or non-Swedish licenced operator. They rather care about better games, and chances of winning/odds – on new platforms and through innovative formats. The situation is clearly challenging actors in all camps – gambling must be offered on the consumers’ terms and the offerings must be better than those of the competitors.

Mediavision compiles the development Swedish Gambling Insight, read more under Publications.