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Nordic Sports Analysis 2019 | Mediavision | Affärsutveckling och strategi för medieindustrin

Nordic Sports Analysis 2019

CL, PL, NHL, Tippeligan, Handboldligan + 27 other sports rights

Sports is an exceptionally strong content genre, in broadcast as well as in online streaming. Consumer interest in sports is one of the main pillars for both pay and free TV services. With the power to attract large audiences and build a strong subscriber base, sports is outstanding. This is also reflected in the cost of sports rights. If anything, we can foresee an increasing interest, as the media market continues to transform and new strong players flock to the market. The conclusion: The value of sports is likely to grow even further – reflecting a solid consumer loyalty.

Mediavision Nordic Sports Analysis 2019 offers insights based on data gathered throughout the Nordics during the second quarter of 2019.

Some of the KPIs in the analysis include:

  • Viewing interest
  • Share of subscribing households
  • Consumer interest in specific leagues and tournaments
  • Stacking – which rights are bundled in households?
  • Premium sports in traditional pay TV versus SVOD

Please contact us for more information.