Nordic Video Insight
”Nordic Video Insight” is an ongoing analysis of the Nordic video market. Mediavision has followed the entire Nordic market since 2011 with a focus on consumer changes and its consequences for the industry and its actors. The analysis rests on four main pillars:
- Market outlook: GDP growth, CCI, ad market, distribution
- Infrastructure: Take up and projection of infrastructure and devices (e.g. tablet, smart-TV, media center)
- Consumer Insight: Traditional TV and OTT: Reach, viewing time, SOV, channels/services, genres, screens illegal consumption, adblocking
- Pay TV: Traditional pay TV, TVE, SVOD, and TVOD; Household penetration, churn risk, household spend on TV and video, attitudes, drivers, and satisfaction.
Mediavision compiles the report semi-annually in the analysis subscription Nordic Video Insight. The report is written in English.