Mediavision estimates the total Swedish TV market 2018 to SEK 25.3 billion (pay, ad, distribution and license fees combined). SVOD and AVOD continue to act as main drivers, fueling the growth. Both total TV revenues and SVOD penetration reach new record levels in Sweden. This and more in this week’s newsletter.
The overall TV market in Sweden is at its peak. During 2018 total TV (traditional & online) revenues reached a new record level of SEK 25.3 billion, up from SEK 23.4 billion in 2017 (+8% YOY). While the traditional pay TV market decreased slightly, the SVOD market continues to accelerate – acting as the main driving force. Looking ahead, Mediavision estimates SVOD revenues to surpass public service sometime during 2019.
Total TV revenue & SVOD revenue 2017 vs 2018, Sweden (SEK, billions)Along with the upswing of SVOD services, ad-funded streaming services (AVOD) such as Viafree and TV4 Play also display a healthy growth. Mediavision projects the on-going growth of the digital segments, and SVOD in particular, to continue throughout 2019.
For more details and in-depth insights, read more about the annual analysis Swedish TV Market, to be published soon.
Who will win the Nordic streaming war?
Competition on the Nordic streaming market is ramping up with several new services about to launch. Content investments are escalating and only partly offset by price increases. In the US, Netflix recently announced +13-18% on subscription fees.
Household media spend on the rise
Swedish households continuously spend more money on media services. During 2018 an average Swedish household spent 450 SEK per month on media subscriptions. The appetite for video services remain high, video spend has increased by […].
*Events where Mediavision will be presenting