Since 2015, Mediavision has surveyed the Swedish public on behavior and relations towards gambling and the gambling industry. In short, the purpose is to offer the most comprehensive and well-informed insights as a tool for decision-makers on the Swedish gambling market. Mediavision tracks, among other areas, the following:
Actors & market
The report is produced semi-annually, in order to ensure reliable results and yet staying up-to-date on the most recent happenings and developments. The basis of each report consists of data from nearly 6,000 interviews with 18-74 year-olds. The report is also available in an expanded form, also covering the overall development on the Swedish TV/video market (consumer and ad markets) and the link between gambling and video consumption.