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TV & Video Insight | Mediavision | Affärsutveckling och strategi för medieindustrin

TV & Video Insight

Mediavision has been surveying the TV consumption and market in Sweden since 2001. Due to the longevity and continuity of our tracking we can, in a unique way, contribute with relevant analyses for decision makers in the TV- and distribution market. The focus of the analysis is on changes in consumption and its consequences for the industry and its actors. Every quarter details this development and includes, among others, the following areas:

  • Viewing Trad TV & OTT: Reach, viewing time, SOV, channels/services, genres, screens
  • Trad pay TV and SVOD: Subscriptions, ARPU, platforms, hardware
  • Market shares TV actors (PTV & SVOD): Satisfaction, preferences, churn, loyalty
  • Advertising market: Trad TV & AVOD, actor shares (CSOV), revenue
  • Attitudes towards TV services: willingness to pay, driving force for purchase, plans of acquisitions
  • Social media: Reach, consumption patterns, VOD and livestreams

Mediavision compiles the results of the market developments in the quarterly report TV Insight.