The Nordics are positioned at the very forefront of the digital media industry. This is especially evident in the video market, where consumers have quickly embraced new services. This means clear challenges for many market actors: Global competition, pricing, high demands on technological innovation, and a great need for new competences – to name a few.
However, possibilities are endless. Consumer demand for video has never been higher – driving significant revenue growth. An entire industry is currently investing and innovating heavily – in tech, competence, consumer insight, and marketing – to create new and sustainable business models.
As the only independent actor in the Nordics, Mediavision has followed this development very closely for more than 15 years. We analyze both consumption and the value creation of the market, based on empirical research and data. Mediavision’s unique database makes in-depth prognoses possible and offers a stable base for all kinds of business development – in a very turbulent time.
For further insight into our latest projects – see our Publications.