Esports & gaming attract 1.2 million Nordic online video viewers an average day
20 February 2019
Competition on the esports & gaming market is ramping up, and the appetite for content is high. The Nordic region lies in the forefront of the development and northerners are avid viewers. Esports & gaming content attracted 1.2 million daily viewers across the Nordics during the fourth quarter of 2018.
The number of tournaments and esports & gaming related content on offer is higher than ever. Zooming in on the Nordics, northerners are avid viewers. During Q4 2018 online esports & gaming content attracted an audience of 1.2 million across the Nordic region an average day.
Daily online reach for esports & gaming in the Nordics, Q4 2018
Viewers are predominantly young; 48 percent of viewers are aged 15-24. Meanwhile, 27 percent of viewers are women, marking an indicated increase of 20 percent compared to last year.
Esports & gaming viewer demographics an average month in the Nordics, Q4 2018
Battle royale games such as Fortnite are a contributing factor. The genre has exploded in size and viewership. Four months after its launch Fortnite had attracted 45 million registered players, since then the game has launched on iOS as well as Android devices and now boasts over 200 million players. Furthermore, Fortnite consistently scores among the top viewed content on Twitch. However, Electronic Arts recently launched its own battle royale title called Apex Legends. Apex Legends grew its player base exceedingly fast, in one week the game had attracted 25 million players.
Other actors on the market have surely taken notice of the battle royale genres massive success and possibly felt its effects. Games developer Activision Blizzard, known for games such as World of Warcraft and Overwatch, recently announced an 8 percent reduction of its workforce as a result of its fourth quarter earnings being lower than expected.
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Allt mer pengar läggs på strömmade tjänster
Svenskarna lägger allt mer pengar på medietjänster som strömmad film och musik. I snitt spenderade hushållen 450 kronor i månaden förra året. Störst är suget efter rörlig bild där ökningen var nästan 20 procent på ett år, enligt analysföretaget Mediavision.
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Spending on media services rose to an average of SEK 450 per month in Sweden in 2018, with expenditure on video increasing by almost 20 percent compared with 2017, said consultancy Medivision.
Sweden: SVoD spen up 44% in 2018
Analysis from Mediavision shows that household spend on media subscriptions increased substantially in Sweden during 2018. Video makes up two thirds of the monthly spend of which digital pay-TV continues to attain the majority.
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