Newsletter 15th of January: The Premier League Seeks New Owner for Nordic Rights
NYHETSBREV
15 January 2020
NYHETSBREV
15 January 2020

The Premier League’s international rights income rose by 35 per cent in the 2019-22 cycle, generating a combined total revenue for the three seasons of over £4.2bn (€4.9bn/$5.5bn).
One local actor which has been mentioned as a potential buyer is Discovery that has invested heavily in local sports rights in the Nordics in the last couple of years. Lately, global tech giants have expressed an increased interest in sports rights as well, Premier League being no exception. Amazon already holds rights to air certain Premier League games in the UK and recently purchased the rights to air Champions League in Germany.
Mediavision recently surveyed Swedish media industry experts on the topic and found that 50% believe that Amazon is the most likely tech candidate to pick up broadcast sports rights for the Nordic market in the coming 5 years – perhaps Premier League will be the first?
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