Newsletter 16th of June: Illegal IPTV Widespread in Sweden


16 June 2021

Despite the multitude of legal services available on the market, there are still a considerable number of people in the Nordics that choose to obtain content via piracy. Today, we take a closer look at a specific way of accessing content illicitly – illegal IPTV.

Mediavision’s latest study on piracy in the Nordics concludes that illegal streaming and downloading of films and TV series is widespread in the region. There are almost 3 million pirates in the Nordics and most of them are Swedish. Sweden is not only the biggest country in the region, but also has the highest share of pirates. Mediavision’s study of piracy in Sweden also shows that illegal IPTV is popular; approximately 225 000 households admit to having access to such services.

Comparing these figures to legally accessed IPTV, Mediavision can conclude that almost 15% of all IPTV subscriptions are illegal. This is a considerable share of the market, that currently holds approx. 1.5 million legally paying IPTV households.

Industry News

NENT Sells NENT Studios’ UK Distribution Biz

Last week, NENT announced the sale of NENT Studios’ UK distribution business to All3Media. This is in line with the stated intention to focus on scripted content production for Viaplay and divest other businesses within NENT Studios.

Podimo Acquires Fairytell

The Danish podcast platform Podimo has acquired Fairytell, a digital platform and mobile app, holding the rights to an extensive library of digital books, audio books and podcasts targeted at children. Fairytell launched in 2017.

Telia offers Discovery+ in Denmark

As of Monday this week, Danish Telia customers may purchase the streaming service Discovery+ directly from Telia, for DKK 10 below market price. Telia’s customer offering for TV and entertainment already included Telia TV, HBO and Spotify.

SF Kids to Be Ingested in C More

C More and SF Kids have extended their current content agreement, covering more than 700 hours of video. This fall, the SF Kids streaming service will be discontinued and the content will be ingested into the C More service. Existing customers will be offered to transfer to C More.

Global Ad Market Set for New Record

In 2021, Magna expects global advertising spend to grow by 14% – reaching a new record level of USD 657 billion. The lions share is expected to come from digital spend, with Google and Facebook being the frontrunners.

Staccs Launched in Denmark & Norway

Swedish streaming service Staccs, offering documentaries and taped concerts, has launched in Denmark and Norway. The service features a user-centric royalty model that divides each user’s subscription revenues between the rightsholders for the concerts watched.

Mediavision in the News

135,000 hours of VoD content in Nordics

The VoD ecosystem brings huge benefits for the consumers, with an ever-increasing supply of content. With Nordic streaming consumers having access to more than 15 years’ worth of content, it is safe to say that supply has never been greater.

Det svenska poddundret: ”Längst fram i Europa”

Siffrorna är fortfarande små och lönsamheten minimal. Men intäkterna växer kraftigt och veckans börsbesked från Acast är ett av flera exempel på de stora steg som tas i Sverige i utvecklandet av poddindustrin.

Piratkopiering störst i Sverige

Nya siffror från analysföretaget Mediavision visar att piratkopiering och illegal konsumtion på nätet fortfarande är utbrett i Norden, trots att tillgången till legala strömningstjänster aldrig har varit större.

2.9 million pirates in the Nordics

Piracy has been a major challenge in the Nordic region for many years and 2021 is no different. New figures from Mediavision show that even though the supply of legal online video services has increased, piracy is still high.

Nordic region video piracy at 14%

Swedish consultancy Mediavision said that 14 percent of people in the Nordic region between the ages of 15 and 74 years old admit to illegally streaming or downloading films and television episodes in the past month.

Piracy still is a major challenge in the Nordic region

14% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month, according to research from Mediavision.