Record-breaking TV market revenue in Sweden – driven by online

30 April 2019

Mediavision estimates the total Swedish TV market 2018 to SEK 25.3 billion (pay, ad, distribution and license fees combined). SVOD and AVOD continue to act as main drivers, fueling the growth. Both total TV revenues and SVOD penetration reach new record levels in Sweden. This and more in this week’s newsletter.

The overall TV market in Sweden is at its peak. During 2018 total TV (traditional & online) revenues reached a new record level of SEK 25.3 billion, up from SEK 23.4 billion in 2017 (+8% YOY). While the traditional pay TV market decreased slightly, the SVOD market continues to accelerate – acting as the main driving force. Looking ahead, Mediavision estimates SVOD revenues to surpass public service sometime during 2019.

Total TV revenue & SVOD revenue 2017 vs 2018, Sweden (SEK, billions)Along with the upswing of SVOD services, ad-funded streaming services (AVOD) such as Viafree and TV4 Play also display a healthy growth. Mediavision projects the on-going growth of the digital segments, and SVOD in particular, to continue throughout 2019.

For more details and in-depth insights, read more about the annual analysis Swedish TV Market, to be published soon.

Mediavision blogs:

Who will win the Nordic streaming war?
Competition on the Nordic streaming market is ramping up with several new services about to launch. Content investments are escalating and only partly offset by price increases. In the US, Netflix recently announced +13-18% on subscription fees.

Mediavision press releases:

Household media spend on the rise
Swedish households continuously spend more money on media services. During 2018 an average Swedish household spent 450 SEK per month on media subscriptions. The appetite for video services remain high, video spend has increased by […].

Industry news:

Spotify recently published its Q1 earnings report and has a reached a new milestone – the music streaming giant now boasts 100 million paying subscribers globally. Spotify predicts premium users to increase to 117 – 127 million this year.
In its Q1 earnings report Amazon reported a revenue of $59.7 billion, analysts’ expected earnings of $59.65 billion. Amazon’s cloud business Amazon Web Services (AWS) grew its sales by 41% to $7.7 billion, which represents 13% of Amazon’s total Q1 revenue.
Following the record-breaking premiere of Avengers: Endgame Disneys share price opened at a record-high on April 22nd. The final Avengers movie brought in $1.2 billion in ticket sales on its opening weekend, shattering the previous record of $641 million.
The media rights for the Danish top football league Superligaen are going on sale this week. The rights are offered for the 2021 – 2024 seasons. Since 2014 NENT Group and Discovery Networks have held the rights.
Netflix has acquired the star studded Korean fantasy drama Arthdal Chronicles. The 18 episode series will premier globally on Netflix in June.

Mediavision in the news:

Swedish consultancy Mediavision said its forthcoming first quarter analysis of the video market in Sweden will reveal that online and traditional viewing are now equal in terms of daily reach […].
Les régulateurs du monde entier encerclent Facebook. Après des années de demi-mesures, qui n’ont pas empêché les scandales à la chaîne, leur objectif numéro 1 est désormais […].

Industry events

*Events where Mediavision will be presenting