Mediavision: Football Most Popular Sport and 3F Superligaen the Preferred League in Denmark


22 September 2020

Newly released figures from Nordic analysis firm Mediavision reveals that football is the most popular sports to watch online and on TV among the 15-74-year-olds in Denmark. Football leagues take the top three positions when comparing leagues and tournaments: Danish Superligaen, British Premier League and the European tournament Champions League – all attracting almost equal levels of interest. However, the 3F Superligaen stands out compared to the other two when the respondents are asked to pick their favorite league. Approx. 270 000 15-74 year olds state that the 3F Superligaen is their preferred league. The corresponding figures for Premier League and Champions League are lower. Nent holds the media rights to all three top football leagues in Denmark, sublicensing some Premier League matches to Xee and some Superligaen matches to Discovery.  

About Mediavision

Mediavision is an independent analysis and consultancy firm, focused on analysis and strategy within traditional and digital media. 6, 700 respondents between the ages 15 to 74 are surveyed bianually. Mediavision’s new analysis ”Nordic Sports 2020” monitors sports interest – viewing, paying, customer satisfaction etc – in the Nordics. The new analysis outlines the interest of close to 100 different sports rights in the 15 most popular sports. The analysis provides a comprehensive outlook of the Nordic sports landscape and economics around sports. For more information, please contact: Adrian Grande E-mail: Tel: 08-52 80 90 90 / +46 (0) 70 555 34 97