Newsletter 31st of March: Disney+ Gives Netflix a Run for the Money over Streaming Families
31 March 2021
The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most remarkably in the battle over families with children. A new analysis by Mediavision shows that Disney+ has a very strong position among families with children.
The immensely fast adoption of Disney+ upon launch in 2020 clearly speaks to its popularity. After being available for only two weeks on the Swedish market, Disney+ had already attracted a subscriber base of 450 000 households – for Netflix, it took more than a year to attract a subscriber base of the similar size. Families with children are without a doubt a strong consumer segment for Disney+ – and Mediavision can conclude that Swedish consumers rate Disney highest of all streaming services in the kids genre.
In total, kids content accounts for 13% of the total runtime (hours of content) across the Swedish VOD streaming market in Q1 2021. The share of kids content is higher for Disney+ than other streaming services included in the analysis (excluding services solely providing kids content). However, speaking in absolute terms – Netflix has the market’s largest kids content library in number of titles and total runtime.
Acast to Offer New Monetization Options
Acast has launched Acast+, described as a set of subscription tools that provide new means to optimize monetization for podcasters on the majority of listening platforms, including Apple Podcasts and Google Podcasts.
Telia & NENT Reached Agreement in Norway
The one-month long conflict between Telia and Nordic Entertainment Group in Norway has come to an end. This Friday, NENT’s channels were once again available to the 470,000 Norwegian Telia customers.
Spotify Makes New Acquisition
Spotify has acquired podcast company Betty Labs, creators of the application Locker Room, which focuses on live audio sports broadcasts. Locker Room will be relaunched with a broader focus on culture, music and sports.
Nordisk Film Invests in Gaming
Egmont-owned Nordisk Film has acquired a third of the ownership in the British videogame producer Supermassive Games. This is Nordisk Film’s ninth investment in gaming since 2017.
Telia to offer Paramount+
Telia has signed a new agreement with ViacomCBS for the distribution of Paramount+ to all its TV customers in Sweden, Norway and Finland. Paramount+ is already available via Com Hem and Telenor in Sweden and Sanoma in Finland.
Competition Increases for Clubhouse
Following the success of new app Clubhouse, several large actors including Twitter, Facebook, Spotify and LinkedIn are working on their own versions of the social audio app. Twitter’s Spaces launched earlier this month.
“Fadime” Announced as Next Viaplay Original
Fiction series “Fadime”, telling the story of Fadime Shindals last years, will be the next Viaplay original. The six-episode series, produced by Storyfire, will premiere in 2022.
New Audiobook Service Sesamy Launched
The Acast founders have launched its new venture Sesamy that offers audiobooks for single purchase instead of subscriptions. Purchased content can be listened to via the app of choice, not limited to the Sesamy app.
Mediavision in the News
”Ska riva ned varenda betalvägg som finns”
De revolutionerade poddmarknaden – och skapade ett miljardbolag. Nu vill entreprenörerna bakom Acast förpassa betalväggar till internets kyrkogård.
Swedish audio streaming market value rises 13% in 2020, radio advertising down 9%
The Mediavision consultancy said that the Swedish market for digital music and audio book streaming expanded by 13 percent or by SEK 400 million year on year in 2020, caused by the Covid-19 pandemic.
Report: Password sharing lost Nordics SVoD €250m in 2020
Until very recently, password sharing has not really been a major issue – at least not publicly. However, this seems to have changed as Netflix recently took it upon itself to combat password sharing.
Vi har Netflix, HBO og Disney+: Alligevel ser danskerne hvert år 19 millioner film ulovligt
Ulovlig streaming og download kan give hackere adgang til alt fra dine kreditkortoplysninger til private billeder.
Disney Plus passerar målsnöret tre år i förväg – har 100 miljoner kunder
Streamingtjänsten Disney Plus har nu passerat över 100 miljoner betalande prenumerationer världen över. Vid lanseringen i slutet av 2019 var målet att nå mellan 60-90 miljoner abonnenter till 2024.
Nordic region SVoD penetration lingers at 33% among viewers over 60 in autumn 2020
Swedish consultancy Mediavision said there is still room for the SVoD market in Scandinavia to expand, as only 33 percent of the over-60 age group was paying for a video service in autumn 2020.
Report: Nordic fiction highly valued by SVoDs
Nordic fiction has a strong reputation on global streaming services. Titles like Home for Christmas and The Rain on Netflix, and Björnstad and Beforeigners on HBO Nordic have been well received by both critics and audiences alike, reports Mediavision.
Amazon Prime satsar i Sverige
Netflix, HBO Nordic, Viaplay och de andra får se upp när en ny spelare på den heta strömningsmarknaden gör entré. Amazon Prime Video satsar nu stort i Norden med ett brett utbud av film och tv-serier.
Close to 70% of Swedish Watch Online Video on a Daily Basis
2020 turned out to be a year of new records for the streaming services in Sweden. More people than ever are paying for video streaming services, while viewing reaches new top levels.
CTAM Europe Executive Management Programme: 6-11 June 2021, Fontainebleau, France
NEM—New Europe Market: 7-10 June 2021, Dubrovnik, Croatia
MWC Barcelona: 28 June-1 July 2021, Barcelona, Spain
Série Series: 30 June-2 July 2021, Fontainebleau, France
Cannes Series: 9-14 October 2021, Cannes, France
MIP TV: 12-14 April 2021, Online
MIPCOM: 11-14 October, Cannes, France
*Mediavision will attend
**Mediavision will present