This week, we focus on sports news. Like many other areas, the world of sports has also been affected by the Corona virus. For example, all football games in China have been postponed indefinitely, the World Athletics Indoor Championships in Nanjing has been rescheduled to 2021 and in Italy, Serie A is taking measures to prevent spreading the virus by postponing certain games and play others for empty stands. Nevertheless, the sports market was full of interesting news this last week.
La Liga, governing the top two tiers of Spanish football, is next in line to invite to a tender concerning broadcasting right
s. 16 European territories, including the Nordics, are included in this round covering all matches from both top and second tier. Additionally, play-off matches for entering the top tier, during 2021-22 to 2023-24, are included. La Liga reported its’ media-rights revenue
to be €1.86 bn for the 2018-19 season, an increase of 10% vs the previous season.
In the Nordic region, the rights are currently held by TV 2 in Denmark, TV 2/Strive in Norway and C More in Sweden and Finland. The league will probably attract an increased Nordic interest this season, since FC Barcelona last week announced its’ recruitment of Danish national team player Martin Braithwaite
. Both Sweden and Norway already have their own stars boosting the audience’s interest; Alexander Isak (SE) and Martin Ödegaard (NO) playing for Real Sociedad. Mediavision closely follows and analyses the Nordic sports market, with a heavy focus on European football rights this spring. We will shortly release our 2020 Sports Analysis – stay tuned.
More sports. Swedish public service, SVT, recently announced
it has secured the rights to both the World Cup and World Championships of biathlon. SVT now owns the rights until the 2026 season, with a possible extension to 2030. Moreover, NRK and TV 2
in Norway closed a deal on co-operation regarding the biathlon rights until 2030.
The past week we could follow the biathlon World Championships in Antholtz/ Anterselva, Italy. The Nordic athletes, especially the Norwegians, scored several medals
. Norway’s Marte Olsbu Røiseland scored a record of seven medals. Her fellow countryman Johannes Thingnes Bø managed to score five medals, while Swedish Hanna Öberg had to wait until the very last day to win Sweden´s only medal. Nevertheless, the world cup attracted large viewing in Sweden – transmissions had an average audience of 860 000 viewers (8 avg min viewing). This resulted in an average share of viewing at close to 70% in the total audience (3+) according to MMS. Transmissions from the pursuit-legs of the races, with both male and female athletes, received the highest ratings.
Lastly, Amazon continues their ventures in the world of sports. Perhaps, the company is encouraged by the recent boost in Prime subscr
ibers (+35% YOY), partly attributed to the coverage of the Premier League this December. Amazon is now expanding its’ library of live tennis with more than 80 tournaments
from the ATP and WTA. In addition, the company is in talks to produce documentaries focusing on Australian football league teams.