Newsletter 1st of July: Continued Growth of Operator’s TVE-services


15 July 2020

TV Everywhere (TVE), i.e. services that mirror pay TV content online, has been a staple offering for some time now. The Nordic operators have been pushing consumer awareness of TVE as this feature is a retention tool. According to Mediavision analysis, the awareness among the customers is increasing fast.

Since 2016, consumer awareness of TVE has grown quickly across all four Nordic markets, fastest in Finland. Our conclusion is that awareness among the traditional pay TV households today is very high. The operator concern should rather be around usage of TVE. As SVOD has been challenging to the pay TV operators, TVE is one of the more important anti-churn factors. Another measure to keep the customers satisfied is to bundle traditional pay TV with so called buy-through SVOD (“B-SVOD”).

Mediavision can conclude that the usage of TVE is growing; weekly reach among pay TV customers now range between 52% and 72%. Also in usage, Finland is taking the lead. Viasat is the clear market leader in TVE, across all four markets. However, competitors are closing in and especially Canal Digital in Norway has seen a surge in both awareness and usage. This is likely good news for the newly started joint venture between NENT and Telenor (“Allente”).

On that subject, NENT on June 26th upgraded Viaplay’s target for subscriber intake to +600’ for the full year of 2020. Q1, NENT Group reported a total of 2,6 million subscribers to Viaplay. The vast majority (1,67 million) comes from SVOD, meaning that approximately 930’ Viasat D2C or third-party subscribers would have access to the TVE service.

Summer is finally here! This will be our last newsletter for the season, so we would like to take this opportunity to thank all of our friends for your good support. We hope that you will soon get some time for a well-deserved rest, after an extremely challenging 2:nd quarter. We will be back in August!

Industry News

BBC iPlayer Reaps Benefits of Lockdown

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Facebook Advertising Boycott Grows

A growing number of multinational corporations, including Coca-Cola, Unilever and Starbucks, are withdrawing advertising from Facebook. The purpose of the boycott is to stop hate speech on social media. As of now, more than 160 companies have joined the boycott.

Perfect Day Join Forces with Podme

Swedish podcast actors Perfect Day and Podme have entered a new partnership that will make podcasts produced by Perfect Day available on Podme’s platform.  “Schulman Show” with Alex Schulman and “Återföreningen – med bröderna Flinck” are included in this deal.

Disney UK TV Services End Linear Availability

Disney has announced the closure of its linear channels in the UK in favor of Disney+. Channels affected are Disney Channel, Disney XD and Disney Junior. Reinforcing its focus on streaming video.

Mobile SVOD subscribers to Reach 170 million

According to new analysis from Digital TV Research, smartphone SVOD subscribers will reach 170 million by 2025. The increasing number of partnerships between telcos and streaming services, in addition to telco’s own SVODs are listed as drivers for growth.

Indian Government Bans 59 Applications

A total of 59 China-based applications for smartphones have been banned by the Indian government, including TikTok and WeChat. The government is concerned that these apps have been “engaged in activities … prejudicial to sovereignty and integrity of India”.

Soundtrack Your Brand Acquires 100 Million

Soundtrack Your Brand, launched in 2013 as a joint venture with Spotify, has raised 100 million SEK in capital from American venture capital firm Rokk3r. Branded as “Spotify for Business”, SYB provides music streaming solutions for restaurants, retail stores etc.

“Try Hard” Next NENT Original Series

The Danish esports-focused series ‘Try Hard’ is the next original production from NENT Group. The comedy will consist of eight episodes and premiere across the Nordic region on Viaplay in autumn 2020.

Bauer Media Threatens to Leave Norway

Bauer Media, owner of Radio Norway, Vinyl and Radio1 among others, has threatened to leave the Norwegian market following dissatisfaction with the government’s decision not to provide financial support.

Twitch Suspends Donald Trump

Amazon owned streaming platform Twitch, primarily known as an esports platform, has temporarily suspended Donald Trump’s official account due to hateful content being streamed. The suspension particularly concerns an incident taking place at a 2016 campaign rally.

Comhem Signs Content Deal with ViacomCBS

A new licensingdeal between Comhem and ViacomCBS will allow subscribers to Comhem Play+ to view content from ViacomCBS in Sweden. The deal includes both new premieres and library content.