Mediavision: Disney Plus celebrates 2 years in the Nordics with 1.7 million subscribing households
Disney Plus’ rapid success can be explained by its clear positioning within the kids and family segment and an attractive price point. As Mediavision’s Content Analysis shows, approximately a fifth…
Mediavision: 1 million households subscribe to an audiobook service – but customer turnover is challenging
Loyal: Households which have not terminated an audiobook subscription during the past 12 months. Switchers: Households which have terminated an audiobook subscription during the past 12 months but signed up…
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