Newsletter 26th of August: Spike in Broadcast TV Viewing Driven by 60+
26 August 2020
The pandemic has affected the media market in various ways. On the positive side stands broadcast TV, that sees an increased viewing in Q2 for the first time in five years. However, it seems to be a short-lived gain. Recent figures show that viewing is again decreasing.
As people are confined to spending more time at home, it is no wonder that television viewing has sky-rocketed. For the first time in five years, broadcast TV viewing increased by +5% in Q2 2020 in Sweden. Many other markets bare witness of the same development. In the UK, broadcast TV viewing has surged by 17% amid the lockdown. Similar developments have been apparent also in other Nordic countries – broadcast TV viewing increased by 20% during April in Norway.
Unfortunately, this seems to be a short-lived gain. The increase in broadcast viewing has fallen from 15% in April to -3% in June. Recent figures for August (1 – 19 August) show that broadcast viewing decreased by -11% comparing YOY. Cancellations and postponing of major productions and sports events have naturally had a play in this development.
Another complicating factor is that the increase in viewing is entirely driven by older targets. While 60+ upped their viewing by 14% in Q2 2020, viewing in all other target groups decreased. This implies that the negative trend for broadcast viewing is persistent. Increasing online viewing supports this notion, as is evident in Mediavision’s Q2 TV & Streaming report that will be released end of this week.
TikTok Prepares for Lawsuit Against Trump
Following President Donald Trump’s executive order demanding ByteDance to divest its TikTok operations in the US, the company has decided to file a lawsuit against the administration. Trump has given TikTok until Nov 12th to sell or spin off its US business.
Netflix Brings in Shuffle Button
Designed to ease the process of choosing what to watch in Netflix’s extensive library, the streamer is now trialing a new feature – the “Shuffle Play” button. When pressed, Netflix will randomly play content based on what the account has viewed in the past.
DAZN Group in $1 Billion Funding Push
Sports streaming service DAZN is looking to raise $1 billion in a new funding push – following a period of heavy spending on sports rights, including the Champions League and Ligue 1 rights in four countries. DAZN plans to expand to 200 countries in 2021.
Nenda Signs with Discovery Sweden
Swedish B2B streaming specialists Nenda, mostly focused on hotels, has signed a new distribution rights agreement with Discovery Network Sweden. Hence, Nenda will add Discovery’s sizable Swedish channel portfolio to its B2B streaming service.
Mulan to be Available via Apple & Google
As reported last week, Disney’s Mulan will be released on Disney+ for an additional fee. Disney has now announced that the movie will also be available via Apple, Google and Roku – but not on Amazon.
Amazon Approaches Danish Publishers
As Amazon has unveiled plans to launch its e-commerce in Sweden, the company is now approaching Danish publishers looking to sell their books on the platform. So far, Gyldendal has entered an agreement, while Lindhart and Ringhof declined.
UEFA Discusses Permanent Change to CL
Following the pandemic, the Champions League had to be concluded in a different way than previously – single-legged ties over an 11-day period. UEFA are now reportedly discussing making this change permanent.
Spotify Reveals Partnership with Riot Games
On Monday, Spotify revealed its latest venture as exclusive audio service provider for Riot Games flagship title League of Legends. The deal includes an original podcast series focused on the game in addition to special music and playlists.
Bauer to Launch 15 New Radio Channels
In June, Bauer Media threatened to leave Norway due to not receiving helping funds following the pandemic. Now, the company has made a turnabout and instead launches 15 new radio channels – only to be listened to online.
NENT Group Extends SPL Rights
The current rightsholder of Scottish Premier League, NENT Group, has extended its rights to the league until the end of the 2024/2025 season. The rights are pan-Nordic.
DAZN and Amazon to Stream Bundesliga
During the upcoming 2020/21 season of Bundesliga, sports streaming service DAZN and Amazon Prime Video will stream fixtures on Fridays. This comes as a result of a court ruling upholding Eurosport’s contract with the league.