These are the main topics this week:
- Premier League lands largest sports media rights deals ever in the UK
- Spotify release Wrapped and announce layoffs
- Viaplay present Q3 results and announces recapitalization program
These are the main topics this week:
- Mediavision: Great interest in ad-supported streaming subscriptions
- Storytel Q4 earnings
- Skyshowtime to release ad-supported tier
Mediavision: Great interest in ad-supported streaming subscriptions
In many countries, it has become increasingly common to offer cheaper online video subscriptions that also include advertisements. However, there are many reasons to believe that this type of subscription will become more popular, as it enables lower consumer prices. For the industry, this could be a way towards further growth, if the low-priced plans lead to households acquiring more subscriptions. For now, we can conclude that there is a significant interest among consumers in Sweden, where Mediavision recently asked consumers about their intersest in these types of subscriptions.
Read up on the full press release here, with commentary from Mediavision’s senior analyst Fredrik Liljeqvist.
This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.
Storytel Q4 earnings
The Q4 earnings season is coming to an end, but we still have a few reports to look at from the media industry. This past week, audiobook service Storytel presented its earnings. Here are a few of the highlights:
- Storytel’s Q4 earnings was in line with the preliminary figures which the company released back in January.
- Group revenue increased by 9% YOY from 867 MSEK to 946 MSEK.
- Storytel’s EBITDA for the fourth quarter was -12 MSEK compared to 36 MSEK for the same period last year.
- The average number of paying subscribers was 2.201 million in Q4 2023, compared to 2.036 million in Q4 2022
We still have a few reports to go this earnings season, stay tuned!
This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published biannually.
Skyshowtime to release ad-supported tier
Last year several streaming services, including Disney+ and TV4 Play, introduced cheaper subscriptions that also include ads, so called Hybrid Video on Demand (HVOD), in the Nordics. Now, Skyshowtime has also announced that an ad-supported tier will be released in April.
The new ad-supported plan is named “Standard with Ads” and will be offered to consumers across all SkyShowtime markets, including the Nordics, from the 23rd of April. The new tier will cost EUR 4.99 in Finland, DKK 49 in Denmark, NOK 59 in Norway, and SEK 59 in Sweden. With the introduction of the new tier, Skyshowtime’s current and ad-free subscription is re-named to Standard Plus. The name-change of the ad-free tier also comes with a price hike of almost 30 percent compared to today’s price.
HVOD has experienced rapid global growth in recent times, and the trend is expected to continue. Warner Bros. Discovery has announced that its new streaming service Max will have such an option for Sweden and Norway when launching in the Nordics this spring. Both Amazon and Netflix offer cheaper ad-supported options on several markets, but has not yet revealed their plans for the Nordics.
This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.
Mediavision in the News
Mediavision: Growing demand for local content in the Nordics – Broadband TV News
Mediavision: Ad-Supported SVOD Gaining Traction in the Nordics – Media Play News
Mediavision: Starkt intresse för HVOD i Sverige – Dagens Media
Efterspørgslen på nordisk tv-indhold stiger men udbuddet kan ikke følge med – Mediawatch
Sweden: Interest growing in ad-supported streaming – Advanced Television
Svenskar vill se mer svenskt på streamad tv – Sveriges Radio
Illegal affär kostar filmindustrin miljarder – Dagens PS
Var fjärde svensk strömmar olaglig tv – SVT
Kan bli det store gjennombruddet for denne typen TV-abonnement – Kampanje
Mediavision: Digitala ljudtjänster tar andelar på ljudmarknaden – Radionytt
Return of media piracy fuelling other crimes, expert says – Yle
Krisen i tv-branschen fortsätter – nu ökar piratkopieringen – Aftonbladet
MIPTV: 15-17 April 2024, Cannes, France
* Mediavision will attend
** Mediavision will present