Media & Markets

The Nordic media markets transform at a rapid pace. It is more important than ever to see the whole picture. Mediavision’s analysis Media & Markets provides a comprehensive overview of consumption, expenses and services/ actors in audio, video, and text for the entire Nordic market. Our data collection enables analysis of consumption development, competition, and value creation – including the relationships among them.

Media & Markets tracks the progress of household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access.

How is media consumption among individuals changing – video, audio, and text? How does the consumer allocate its spending between, as well as within, different types of media? How does various types of media and the actors within each sector compete for the consumer?



  • Business cycles in the market of paid audio, video and audio services; Possession, ARPU, reach and penetration
  • Allocation of expenditures between audio, video and text, including the cost of access, both regarding separate purchases and subscriptions
  • Churn & acquisition plans for SVOD and digital pay-TV, from H1 2020 also included for audio and text services

Mediavision’s analysis Media & Market is based on approximately 20,000 nationally representative interviews with 15-74-year-olds in the Nordic countries each year. Further, empirics are synthesized with data from public sources, company reports and industry-specific sources.

Excerpts from the analysis

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Adrian Grande


Fredrik Liljeqvist

Project manager