Mediavision: 3.4 million pirates in the Nordics
3 June 2022
Piracy still poses a problem to the video industry in the Nordics. New figures from Mediavision show that the number of pirates has even increased compared to last year.
According to research from Mediavision 17% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries. Piracy in Sweden is highest at 20% and lowest in Finland and Denmark, both at 13%. In total this amounts to approximately 3.4 million pirates in the Nordics, which is approximately 0.5 million more than last year.
– Piracy has been a big challenge for rightsholders in the Nordics for many years. Even though the use of legal service is widespread, piracy is still high, says Natalia Borelius, senior analyst at Mediavision. This shows that availability is not the only factor that influences piracy. Other measures will be needed if these figures are to be brought down.
Mediavision is an independent analysis and consultancy firm, focused on analysis and strategy within traditional and digital media. 6,700 respondents between the ages 15 to 74 are surveyed biannually in the Nordics.
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