Nordic Piracy

Piracy has been a challenge for the Nordic media industry for many years. Consumption of video content via illegal streaming and downloading services is widespread and does not appear to be decreasing despite efforts from various stakeholders to limit its existence.


In addition, new ways to gain illegal access to video content is emerging. Illegal IPTV (Internet Protocol Television) are paid services that give consumers access to a wide range of television channels and streaming services for a fraction of the cost of legal services.


With a maturing TV/streaming market and increasing prices for legal services, the war against piracy is far from over. Mediavision har tracked piracy in the Nordics for more than 10 years. Insights cover consumption of series and films as well as live sports. Illegal IPTV is also part of the analysis as of 4 years.


The analysis of Nordic piracy is based on data from consumer online surveys in Denmark, Finland, Norway and Sweden. Respondents are 15-74 years old. The total number of respondents are 4700.

Excerpts from the analysis

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Natalia Borelius

Project manager