Newsletter 18th of May
18 May 2022
This week, we focus on the following topics:
- New opportunities for advertising as the SVOD market matures
- Quarterly update on the US Streaming Championship
Headlines of the week – Audio edition
New opportunities for advertising as the SVOD market matures?
As of Q1 2022, 60 percent of Swedish households subscribed to at least one paid video streaming service. Following several years of strong growth, Mediavision can now conclude that the number of subscribing households has remained essentially unchanged over the past 12 months. Growth in “stacking” is also diminishing, i.e., the number of subscriptions per paying household. Hence, there are several factors that indicate that the Swedish SVOD market has reached maturity. Simultaneously, advertising supported streaming services are now being launched on a broad scale. Mediavision believes that consumer’s appetite for free services is likely to increase henceforth.
Read up on the full press release here, with commentary from Mediavision’s CEO Marie Nilsson.
This analysis covers both the and TV- and streaming market in Sweden. It rests on three pillars: the consumers, the market, and the actors. Analysing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.
Quarterly update on the US Streaming Championship
Disney reported on its fiscal Q2 2022 last week – and with that, all the major streaming players from the US have presented their subscriber counts for the first time this year. Here’s how they rank:
- Netflix: 221.6 million
Remains the market leader despite disappointing results in Q1 2022 – where the company lost 200’ subscribers YOY, compared to the expected gain of 2.7 million.
- Disney Plus: 137.7 million
Adding 7.9 million subs from the prior quarter, the House of Mouse closes the gap to Netflix.
- HBO Max: 76.8 million
Combined with the HBO streaming service, HBO Max holds the third position with a clear gap to the rest of the streamers not placing on the podium, so to speak.
- Hulu: 45.6 million
- Paramount Plus: 39.6 million
- Discovery Plus: 24 million
- ESPN Plus: 22.3 million
- Peacock: 13 million paid/ 28 million active accounts (ad-supported)
Headlines of the week
- Swedish composers to be compensated for music on TikTok
- Acast reports on Q1 earnings – revenues grew 51% year over year
- Apple discontinues its last iPod model
- Danish NRJ and Bauer compete for national FM-network
- Storytel Books halts new books on Nextory due to lower compensations…
Mediavision’s Insight: Nordic Media & Markets tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published bianually.
Mediavision in the News
Halvdelen af svenskerne lytter til podcast – Media Watch
Swedish SVOD growth flatlining, says Mediavision – Digital TV Europe
Millionen lydbokabonnenter – Bok365
Hälften av svenskarna lyssnar på podd under en vecka – Journalisten
Fler än 1 miljon svenska hushåll har ljudboksabonnemang – Boktugg
Allt fler lyssnar på ljudböcker – Svenska Dagbladet
Streamingmarknaden går in i en ny fas – här är utmaningarna – Dagens Media
Ny strömningstjänst till Sverige – men marknaden bromsar in – SVT
TV-Dagen: 19 May 2022, Stockholm, Sweden**
Connected TV World Summit: 24-25 May 2022, London, UK
NEM Dubrovnik: 6-9 June 2022, Dubrovnik, Croatia
MIPJunior: 15-16 October 2022, Cannes, France
MIPCOM: 17-20 October 2022, Cannes, France
* Mediavision will attend
** Mediavision will present