Read up on the full press release here, with commentary from Mediavision’s senior analyst Fredrik Liljeqvist.

The Swedish magazine subscription service Readly is considering expanding to Norway. Readly’s CEO, Philip Lindqvist, told Medier24 that the company has already established contact with Norwegian publishers.

“We continuously explore opportunities for growth in new countries. Norwegians have the highest willingness to pay for news in Europe, and we have already initiated contact with Norwegian publishers,” said Philip Lindqvist, CEO of Readly, to Medier24.

Readly offers digital access to around 8,000 domestic and international titles through its own app, available for a monthly fee. The company collaborates with approximately 1,000 publishers and currently operates in 50 countries.

Readly is currently more than 90 percent owned by Swedish media group Bonnier News, which has initiated a compulsory buyout of the remaining shares. In connection with this, Readly has also applied for delisting from the Nasdaq Stock Market.

In 2024, Readly reported revenue of SEK 725 million, of which SEK 433 million was paid out to the publishers and media houses it partners with.

The parent company of Instagram and Facebook, Meta, aims to fully automate its advertising offerings using AI tools, according to a report by The Wall Street Journal. The AI tools currently under development will enable brands using Meta’s advertising platform to create ads based on a product image and a planned marketing budget. Meta aims to achieve this by the end of next year.

Meta’s platform already offers some AI-powered tools that allow advertisers to modify existing ads before they appear on Facebook and Instagram. However, the new tools could disrupt traditional roles in advertising creation, planning, and media buying typically handled by agencies. At the same time, they may empower a long tail of smaller advertisers who previously could not afford professional marketing services.

Ad-funded online video is becoming increasingly popular in the Nordics, particularly via social media platforms – often referred to as social video. As of spring 2025, social video has a daily reach of over 35 percent across the Nordic region.

With the rising popularity of ad-funded online video among streaming services, Mediavision is once again conducting an in-depth analysis of this evolving landscape. This year’s report covers all four Nordic countries and will be published in the coming weeks.
For Spotify, the effects of this ruling have been largely positive , according to a recent filing from the company.

For more information or to order, please contact anton.ljung@mediavision.se.

Sweden: Significant overlap between Spotify, audiobook customers – Advanced Television

Så många betalar för illegal IPTV – Dagens Media

Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch

Danish streaming market tops 5 million – Broadband TV News

Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje

Mediavision reports a huge increase in piracy in the Nordics – Cineuropa

Stor ökning hos yngre – allt fler väljer digital tidning – Sveriges Radio

Podcastlyssnandet på ny rekordnivå i Sverige – Omni

Over 700,000 households in Sweden now have access to illegal IPTV – Nordisk Film & TV Fond