Read up on the full press release here, with commentary from Mediavision’s Senior Analyst Fredrik Liljeqvist.

Netflix has announced a new, first of its kind, distribution partnership with France media company TF1 Group, which operates TV channels, streaming services, and content production. The new partnership means that all Netflix members in France will be able to watch TF1’s commercial TV channels, as well as on demand content from TF1+ directly via the Netflix app. This is planned to be launched in the summer of 2026 and will be a part of French Netflix subscribers’ existing subscription plan. TF1 and Netflix have previously worked together as creative partners in several co-productions.

Financial details of the deal were not disclosed, but for Netflix, this deal may also contribute towards a legal requirement to invest a share of its French revenue into French-language content. Netflix has previously experimented with a linear-style TV feature in France back in 2020 called “Direct” which showed a programmed schedule of shows. However, the TF1 partnership is the first instance of a third-party network hosting linear channels on Netflix.

“This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience,” said Greg Peters, co-CEO of Netflix. “By teaming up with France’s leading broadcaster we will provide French consumers with even more reasons to come to Netflix every day and to stay with us for all their entertainment.”

As more consumers switch from traditional TV to streaming, the Netflix and TF1 partnership could pave the way for similar deals to help struggling networks boost their audiences.

Starting next season, the Swedish Women’s Hockey League (SDHL) will be distributed via YouTube. According to the organization, the decision to move from traditional television to YouTube is based on the growing trend among young sports fans to consume content via digital platforms such as YouTube, TikTok, and Twitch. The move to YouTube is expected to further strengthen the league’s growth.

“We are incredibly proud to announce that SDHL games next season will be broadcast on YouTube. This makes the league more accessible than ever, both for fans in Sweden and internationally,” says Angelica Lindeberg, CEO of SDHL.

YouTube enables live chat, comments, and real-time engagement, which strengthens the connection with supporters. This interaction can evolve into more immersive match experiences and could provide new commercial opportunities. On YouTube, SDHL can also build a complete ecosystem with match clips, highlights, interviews, behind-the-scenes material, and other formats that helps develop both player profiles and interest in women’s hockey in Sweden.

Previously, TV4 and SVT shared the broadcasting rights. TV4 Play streamed all games live and on-demand, with two games per week also shown on Sportkanalen. SVT broadcast selected playoff games on SVT2 and SVT Play.

 
Report: Social video consumption soars in Nordics – Advanced Television

Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel

Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch

Danish streaming market tops 5 million – Broadband TV News

Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje

Mediavision reports a huge increase in piracy in the Nordics – Cineuropa

Stor ökning hos yngre – allt fler väljer digital tidning – Sveriges Radio

Podcastlyssnandet på ny rekordnivå i Sverige – Omni

Over 700,000 households in Sweden now have access to illegal IPTV – Nordisk Film & TV Fond