We are back! The topics for this first newsletter post summer holidays are:

  • Norwegian players flood into Serie A – but who will score the right?
  • Highlights from Disney’s FQ3 report
  • YouTube prepares to branch out


The topics in focus this week are:

  • Wrapping up 2022
  • Netflix & Create Denmark land rights agreement
  • Amazon bets big on cinema


Wrapping up 2022


We are soon to be presented to the 2022 edition of Spotify Wrapped! This is one of the company’s most popular personalization features, as well as the hook for its’ biggest marketing campaign of the year. Ahead of the release – here is a chart of all songs with more than 1 billion Spotify streams. Likely, some of them will also be featured in your personal top rankings.

Apple has also started to sum up 2022, as it released the winners of its annual App Store Awards earlier this week. The winner in the iPhone category is… BeReal! For those of you who have not been aquatinted with this app yet, BeReal is a social media app that asks users to post unfiltered photos of themselves once a day. The app is intended to encourage people to be more authentic, taking away heavily filtered photos and asking us to present ourselves just as we are – in that moment. Below are some of the most viral BeReal’s we were blessed with this past year.

Speaking of wrapping up and looking ahead, Mediavision will soon present its’ 2022 survey – The Nordic Industry Outlook. In exchange for your anonymous participation in a 3-minute online survey, we will provide a whitepaper on the anticipated development for the Nordic media market in 2023 – from the perspective of the industry, sprinkled with insights from the Mediavision team. All data is We would very much appreciate your help!

BTW – Here is another, rather mindboggling visualization to take a look at if you have a moment to spare: “All of the world’s money and markets in one visualization.”

Former Viaplay Group exec. launches new production company


Penguin Random House’s bid to acquire S&S has officially ended


Wednesday beats Stranger Things 4’s viewing record on Netflix


Disney acquires MLB’s stake in BAMTech streaming company


Iger to focus on creativity and profitability over subscriber growth


Netflix & Create Denmark land rights agreement


Netflix and Create Denmark (including the seven creative workers’ unions it represents) have reached an agreement following 11 months of negotiations. The new agreement is said to guarantee an initial rights payment upon launch on the Netflix service, followed by additional remuneration based on the success of a show. Netflix has recently entered into similar agreements in Norway and Sweden. The agreement comes into force when it is approved by the confederations and the Producers Association and runs until the end of 2024. Although the long-awaited agreement finally has been formed, it is still unknown when the Danish Netflix productions will resume.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.

Ruben Östlund named Honorary President of GIFF


UK Channel 4 puts reality series onto YouTube


More than 1.2 million saw Denmark lose to France in the WC


Alex & Sigge to host podcast with Amazon Prime Video


NRK initiates first savings round to cut NOK 300 million


Amazon bets big on cinema


These past weeks, Amazon has signalled that it is willing to pay big bucks for movie production in an era when streaming giants and major studios are rethinking movie strategies.

According to Bloomberg, the company’s plans to spend more than USD 1 billion a year to produce movies set for a release in theaters. This marks the largest commitment to cinemas made by an internet company. Reportedly, the budget will cover between 12 to 15 movies annually – according to the source, who asked not to be identified because the company is still “sorting through its strategy”. Regardless of the somewhat unsure nature of these news, the market replied happily, and US cinema chain shares rose sharply after publication.

Amazon further proved its willingness to pay the big bucks for theatrical movies this week, with its acquisition of Red Shirt, a spy thriller package featuring Channing Tatum, David Leitch, and Simon Kinberg. Amazon has paid more than USD 50 million to the key creative talent for this original thriller.

Rival Netflix has traditionally been hesitant to host wide cinematic releases of its movies ahead of the streaming release. It recently showed Glass Onion: A Knives Out Mystery in a limited number of theatres in the US – much smaller scale than the industry had anticipated following to the historic deal Netflix reached with AMC, Regal, Cinemark ahead of the premiere.

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.



22 employees will leave Ekstra Bladet


Publishers fined NOK 545 million for breaching competition law


Pluto TV adds first local channel in Denmark


Tiktok ad revenue surpasses Meta and Youtube combined


Nordic Drama Queens strike first look deal with Sofia Helin


Mediavision in the News


Sweden: AVOD has bigger reach than SVOD – Advanced Television 


Sociala medier driver AVOD-tittandet – Dagens Media


Disney Plus höjer insatsen – ger ut svensk originalserie – Dagens industri


Storytel ökade streamingintäkterna med 27 procent – vände till vinst – Breakit

Industry Events


Future TV Advertising Forum: 6-7 December 2022, London, UK


NEM Zagreb: 7-9 December 2022, Zagreb, Croatia


Göteborg Film Festival: 27-05 January/February 2022, Göteborg, Sweden


Media Summit: 15 March 2023, Stockholm, Sweden **


Radiodays Europe: 26-28 March 2023, Prauge, Czech Republic


MIPTV: 17-19 April 2023, Cannes, France


* Mediavision will attend
** Mediavision will present