Newsletter 1st of December


1 December 2021

Catching up on the latest developments in the media industry, these are the main headlines of this week’s newsletter:

  • ViacomCBS teams up with NENT for Nordic launch of Pluto TV
  • Danish Podimo raises USD 78 million to fund expansion
  • The European Commission forms joint newsroom


ViacomCBS teams up with NENT for Nordic launch of Pluto TV


This week, Nordic Entertainment Group and ViacomCBS announced a joint venture where the two copmanies will partner in the launch of Pluto TV in Denmark, Norway and Sweden.


ViacomCBS will launch a new FAST (free ad-supported streaming TV)/ AVOD (advertising-based video on demand service) version of Pluto TV to Nordic audiences in 2022, which combines NENT’s ad-supported service Viafree with Pluto TV. NENT Group will serve as the platform’s advertising sales partner. The platform will provide curated channels and on-demand programming, both local and global.


Pluto TV launched in 2014 and was acquired by Viacom five years later in a USD 340 million deal, only months before Viacom reunited with CBS. In August 2021, Pluto TV reached the milestone of USD 1 billion annual revenue, one year ahead of plan according to Bob Bakish, CEO of ViacomCBS. Pluto’s free, ad-supported offering is currently available in 25 countries around the world and has 54 million active users each month, according to ViacomCBS’s Q3 2021 report. Further, the Q3 report shows that Pluto TV’s revenues grew 99% year-over-year in Q3 2021.




NBCU might make some of Hulu’s content exclusive on Peacock


Dwayne Johnson said Red Notice is ‘biggest movie in Netflix history’


New Danish series Nisser premieres on Netflix


Danish The Dreamer – Becoming Karen Blixen next Viaplay-original



Podimo raises USD 78 million


Podimo, a Copenhagen-based subscription service for podcasts and audio entertainment, has secured USD 78 million in a Series B round of funding. The ambition is to support further expansion and creation of its own podcasts.


Mediavision’s latest figures on the Nordic podcast market shows that in Denmark, Podimo had a daily reach among daily podcast listeners (15-74-year-olds) of 10% as of fall 2021. This makes Podimo the fourth largest podcast service on the Danish market, in terms of daily reach. Spotify, Apple Podcasts and DR claim the top positions. Globally, Podimo is probably best known for translating English-language podcasts produced by iHeartMedia and Wondery into additional languages.


This is not the first time Podimo has raised capital. Podimo’s has raised a total of USD 109 million in funding since 2019. Its most recent round was in February when it raised USD 13.6 million.



Insight: Nordic Media & Markets 

Mediavision’s Insight: Nordic Media & Markets tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published bianually.

SVT to produce drama series about Raoul Wallenberg


Twitter’s CEO Jack Dorsey resigns – Parag Agrawa takes over as CEO


Egmont Group acquires Danish game developer Flashbulb Games


Meta told to sell Giphy as British regulator blocks acquisition



The European Commission forms joint newsroom


At the European News Media Forum held this Monday in Brussels, the European Commission announced its support for developing a pan-European newsroom.


The agency, which will be named “European Newsroom”, is located in Brussels, and begin operations in mid-2022. The agency will receive funding from the European Commission worth EUR 1.76 million for 2022 and 2023. The coalition will be led by Germany’s DPA and include 16 agencies from both EU countries and non-EU states, such as Albania and Serbia. Major press agencies AFP and EFE will also contribute.


Abba receives first Grammy-nomination for I Still Have Faith in You


Spotify to curate and push music from Netflix shows


Nevis Productions to produce biopic of Swedish Gyllene Tider


Spotify removes ”Car View” feature


Mediavision in the News


Marie Nilsson: ”Spenderarbyxorna har gjort barnhushållen högintressanta” – Dagens Media 


Spelvärlden biljett till en yngre publik – Dagens Media 


Daniel Eks gratis-flört borgar för en ny jättemarknad  DI Digital 


Sweden stacks SVODs with 350,000 new subscriptions in 12 months – TBI 


Sweden Ups SVOD Sub Base by 350,000 – Media Play News 


Sporträttigheterna: ”Fler aktörer kommer att konkurrera” – Journalisten 


Ilta-Sanoma, PlayPilot launch streaming guide in Finland – Rapid TV News 

Industry Events


The Future of TV Advertising Global: 8-9 December 2021, London


Berlin Film Festival and European Film Market: 10-20 February 2022, Berlin, Germany


CTAM Europe Executive Management Programme: 20-25 March 2022, Fontainebleau, France


MIPTV: 4-6 April 2022, Cannes, France


NEM Dubrovnik: 6-9 June 2022, Dubrovnik, Croatia



* Mediavision will attend
** Mediavision will present