Newsletter 15th of December


15 December 2021

These are the topics we focus on in this week’s newsletter:

  • Swedish households’ appetite for audiobook streaming subscriptions surged in 2021
  • BritBox to expand across Nordics via C More partnership


Insight: Nordic Media & Markets 

Mediavision’s Insight: Nordic Media & Markets tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published bianually.



Bookbeat launched in Norway – aims to acquire 100’ subscribers


Viaplay originals sold to South Korea via Eccho Rights


Newspapers sue Meta and Google for decimating their advertising


Amedia acquires Akersposten



BritBox expands in the Nordics via C More partnership


This week, news broke that BritBox, a streaming service operated by ITV and the BBC is expanding to the Nordics via a partnership with C More. The service will be available Sweden, Finland, Denmark via C More and via TV2 in Norway. Pricing details are yet to be disclosed.



BritBox is a joint venture between ITV plc and the British Broadcasting Corporation (and its commercial arm BBC Studios on services outside the UK). BritBox first launched in the US in 2017. The service didn’t launch on its home turf until 2019. At the time of BritBox’s launch in the UK, ITV pledged to invest up to GBP 65 million in the joint venture over the coming two years. While it is unknown how much BBC has investment in the project, top management said that “they plan to invest tens of millions” into original content. With this expansion, BritBox will be available in eight countries (currently available in the US, UK, Australia, and South Africa) – and there are ambitions to expand to a total of 25 countries.


This announcement follows C More’s two-year agreement with Walter Presents, to launch a curated selection of international scripted series across Sweden, Denmark, Norway, and Finland.


Streaming pushes production spending in UK to record GBP 6 BN


Viaplay launches in the US via Comcast’s Xfinity platforms


Netflix launches new “Tudum” site


Paramount Plus rolls out 18 “linear channels”


Roku & Google agrees on long-term deal for YouTube (+ YT TV)


Swedish rappers joins in on Snoop Dogg’s new album


Universal movies to hit Peacock 45 days post debuting in theaters


Netflix adds three new mobile games for Android


Susanne Bier received honorary award at European Film Awards


Danish producer starts new documentary production company


Mediavision in the News


Svenskar rusar till ljudböcker – Dagens Industri 


Snart betalar en miljon svenska hushåll för en ljudbokstjänst – Boktugg


Vad händer med lägerelds-tv i den digitaliserade världen? – SVT


Marie Nilsson: ”Spenderarbyxorna har gjort barnhushållen högintressanta” – Dagens Media 


Spelvärlden biljett till en yngre publik – Dagens Media 


Daniel Eks gratis-flört borgar för en ny jättemarknad – DI Digital 


Sweden Ups SVOD Sub Base by 350,000 – Media Play News 


Ilta-Sanoma, PlayPilot launch streaming guide in Finland – Rapid TV News 

HFPA announces Golden Globe nominees despite ongoing boycott


Discovery Plus’ original Mörkt hjärta to be shown at Sundance


NBA signs Norwegian rights deal with VG


Josef Fares’ It takes two scored triple awards at Game Awards in LA


Industry Events


The Future of TV Advertising Global: 8-9 December 2021, London


Berlin Film Festival and European Film Market: 10-20 February 2022, Berlin, Germany


CTAM Europe Executive Management Programme: 20-25 March 2022, Fontainebleau, France


MIPTV: 4-6 April 2022, Cannes, France


NEM Dubrovnik: 6-9 June 2022, Dubrovnik, Croatia



* Mediavision will attend
** Mediavision will present