Podimo launched in Finland earlier this week. Podimo is a monthly subscription service offering podcasts and audiobooks. With this launch, Podimo now operates in six European markets – including Denmark, Finland, and Norway. Podimo will be the exclusive home to podcasts such as Afterwork by Jenni Rotonen, Petra Väänänen and Meri Milash, and Mother’s Date by Kaisa Turunen, Janni Keituri and Sara Vanninen, among others.

For the first time, Apple has released information about its subscription service – and it seems to be a success story. According to a spokesperson for the company, Apple has seen its paid podcast subscriptions grow by +300% since June 2021. Exactly how many subscribers have been added remains untold, however. According to the company, more than 25% of the top 100 shows on the Podcasts chart offer a subscription option today.

On its Tudum site, the company has listed a few highpoints and fun facts of the past years, including that the signature Netflix sound ‘tudum’ could have been a bleating goat instead, and that Netflix’s live experiences have hosted to a whopping 42 marriage proposals.

The next great adventure for Netflix will be the upcoming launch of an ad-supported subscription plan. This week, we got some new intel on the matter.

• The ad-supported service is expected to be priced between 7 and 9 USD per month. For comparison, Netflix currently offers a basic single-screen plan in the US for USD 9.99 per month, while its most popular plan is priced at USD 15.99 per month.
• Regarding the ad load, Netflix reportedly plans for 4 minutes of advertising per hour. That is in line with existing AVOD-tiers in the US – e.g. Peacock (5) and HBO Max (4).
• The new tier will be launched in selected markets this year, with a full launch in 2023.

Ingen inflation hos streamingtjänsterna – ännu – Dagens Media 

Sweden boasts more streaming subscriptions than ever – Cineuropa

Sweden: Streaming services soar despite economic concern – Advanced Television

Då slås HBO Max samman med Discovery Plus – Di Digital

Flere svenske husstande abonnerer på en streamingtjeneste – Media Watch