Newsletter 16th of November


16 November 2022


The main topics this week:

  • 2022 FIFA World Cup starts this Sunday
  • Netflix announces first live streamed show and explores investing in sports


The 2022 FIFA World Cup starts this Sunday


One of the world’s largest sports events, the FIFA World Cup, starts this Sunday 20th of November. Denmark is the only Nordic country that has qualified for this year’s tournament, which is hosted in Qatar. In Sweden, the broadcasting rights to the tournament is split between SVT and TV4/C More. NRK and TV 2 share the broadcasting in Norway, Yle and MTV in Finland, and in Denmark the tournament can be watched on DR and TV2.



Mediavision’s Sports Analysis 2022 shows that football generates the highest viewing interest and that FIFA World Cup is the tournament with the highest viewing interest among 15-74-year-olds in the Nordics. The second most popular tournament is also football, UEFA Euro. The two football tournaments have significantly higher expressed interest in the Nordics than any other tournament.


Ahead of the tournament, Netflix has released a documentary series called FIFA Uncovered. The decision to host the 2022 World Cup in Qatar is a controversial one and has been met with criticism. The series explores this decision and the allegations of corruption against the football governing body, FIFA. The documentary is split into four episodes and is now streaming on Netflix.

Sports Analysis

This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.

Telia gives customers free access to C More in Denmark


YouTube Music and Premium surpasses 80 million subscribers


Finnish Yle will do their own version of SVT’s På spåret


Netflix is expands its collaboration with Norsk Skuespillerforbund


The Åre Murders by Viveca Sten becomes Viaplay series


Netflix announces first live streamed show and explores investing in live sports 

has announced its first ever live streamed event. The event is a comedy special by comedian Chris Rock and is set to stream in early 2023. This will be Chris Rock’s second Netflix stand-up special. His first, Tamborine, debuted in February 2018.


Another streaming service which recently started with live streaming events is Disney Plus. Earlier this fall, the 31st season of the entertainment show Dancing with the Stars debuted live on Disney Plus. With Netflix now also entering the live streaming scene, it will be interesting to see if these events will become a recurring event for the streaming services.


On the topic of live streaming events, Netflix is also exploring investments in streaming rights for sports. The streaming giant reportedly made a bid for the streaming rights to ATP tennis tour for a number of European countries, including France and the UK, but eventually dropped out of the bidding. The company has also reportedly discussed bidding for other events, including the UK rights to the Women’s Tennis Association competitions, cycling competitions and the World Surf League.


Some competitors of Netflix are already invested in live sports. Earlier this year, Apple TV announced a partnership to stream every Major League Soccer game for the next decade. Apple also shows two exclusive games of the Major League Baseball on Fridays and Amazon shows exclusive National Football League games on Thursday nights, to name some of the sports investments among the streaming platforms.



Acast to launch in the Netherlands


Sesamy brings in 36 MSEK in new investment


Storytel secures SEK 400 million through a directed issue


Danish Film Institute & Canada Media Fund extend collaboration


Warner Bros. Discovery-owned GolfTV is shutting down


Mediavision in the News


Storytel ökade streamingintäkterna med 27 procent – vände till vinst – Breakit


Amazon utmanar med sex svenska tv-titlar – Dagens industri


Saucedo programleder ”Ägd av Danny” när Amazon satsar på reality – SVT


Analytikern om premium-sporten: ”A-rättigheterna är hårdast inlåsta och där går intresset ner över tid” – Journalisten


Marie Nilsson: ”Vassaste vapnen i innehållskriget” – Dagens Media


Efter besluten – det här väntar i Netflix framtid – Expressen


Svenskarnas mediekonsumtion fortsätter öka – Svensk Bokhandel


Industry Events


TV-dagen: 17 November 2022, Stockholm, Sweden **


Filmfestival: 27-05 January/February 2022, Göteborg, Sweden


Media Summit: 15 March 2023, Stockholm, Sweden **


Radiodays Europe: 26-28 March 2023, Prauge, Czech Republic


* Mediavision will attend
** Mediavision will present