Newsletter 10th of May


10 May 2023


These are the main topics this week:

  • Mediavision: Norwegian households are now paying more than ever for TV and streaming
  • The Q1 earnings season is coming to an end
  • Amazon Prime Video adds rental movies in Sweden

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Twitter to launch per-article payments for news articles


Time Magazine to remove paywall


Acast surpasses 100 000 podcasts


Spotify removes tens of thousands of AI-generated songs


Soundcloud debuts a fan engagement tool for artists


The Q1 earnings season is coming to an end


The Q1 earnings season is coming to an end, but we still got a few reports to cover. Here is a recap with some of the highlights of what has been reported this past week.



  • Apple’s second-fiscal quarter earnings was presented last Thursday, with a second straight quarter with sales drop – however, the company managed to beat Wall Street forecasts, thanks to better-than-expected iPhone revenue.
  • Apple sold USD 51.3 billion worth of iPhones in the past quarter, beating an expected USD 48.8 billion for the quarter.
  • The company reported USD 24.16 billion in net income, compared to 25.01 billion the same period last year.
  • “We are pleased to report an all-time record in services and a March quarter record for iPhone despite the challenging macroeconomic environment, and to have our installed base of active devices reach an all-time high,” said Tim Cook, Apple’s CEO.



  • The Norwegian telecom operator Telenor presented its Q1 figures last Thursday, slightly below analysts’ estimates.
  • Service revenues were NOK 14.9 billion, which is an increase of NOK 0.4 billion or +2% compared to the same period last year.
  • Telenor’s EBITDA was flat year-over-year at NOK 8.1 billion.
  • Telenor maintained its financial guidance for the full year of 2023.


Warner Bros. Discovery

  • Warner Bros. Discovery reported quarterly revenue were USD 10.7 billion – a decrease of -5% which was in line with analysts’ estimates.
  • The company reported a net loss of USD 1.1 billion, even though its U.S. streaming business turned a profit of USD 50 million for the quarter.
  • The streaming division added 1.6 million subscribers in Q1, ending the quarter with 97.6 million global subscribers across HBO, HBO Max and Discovery+.
  • Warner Bros. Discovery said it expects its US streaming business to be profitable by the end of this year – the company previously said it expected to break even by 2024 and become profitable in 2025.


Insight: Nordic Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published biannually.


The writers’ strike delays season 5 of Stranger Things


Warner Bros. Discovery and Sony Pictures extend CEE deal


Rakuten TV launches TED talks FAST channel


European Leagues calls for faster anti-piracy action



Amazon Prime Video adds rental movies in Sweden


Amazon Prime Video widens its offer in Sweden. The company has now added the option to buy and rent movies through their Prime Video Store.


Amazon Prime Video’s expansion into TVOD (transactional video on demand) makes it a competitor to SF Anytime, Viaplay and Apple in the TVOD area. Customers without a Prime membership will be able to rent or buy new movies and the catalog is said to contain thousands of films from major global studios such as Warner Bros, NBC Universal, Paramount, Disney and Sony. Examples of titles available are Top gun: MaverickJurassic world: dominion and Black panther: Wakanda forever.



During a shorter launch campaign period, the price for renting a movie will be SEK 9.99. Later, the price will be between SEK 79 and 179 for purchased films and between SEK 39 and 59 for rented films.

Mediavision in the News

Norske husstande har flest streamingabonnementer i Norden – Mediawatch


Swedish streamers enjoying new growth thanks to pay-TV operators – Broadband TV News


Betalda streamingtjänster ökar – paketeras tillsammans med betal-tv – Dagens Media


Research: Sweden sees strong SVoD growth in Q1 – Advanced Television


Strömningstjänsterna växer igen – Journalisten


Fler prenumererar – men annonserna minskar – Sveriges Radio


TVOD in Sweden reaches record levels in 2022 – Broadband TV News


Netflix drag – så ska kontodelare jagas – Svenska Dagbladet


Industry Events


Nordic Media Days: 10-12 May 2023, Bergen, Norway


Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden


* Mediavision will attend
** Mediavision will present