Newsletter 14th of February


14 February 2024

These are the main topics this week:

  • Mediavision: Growing demand for local content in the Nordics
  • The Q4 earnings season continues
  • Viaplay sells several drama titles

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.



Nielsen expands YouTube Connected TV ads measurement


Disney takes stake in Epic Games to build universe with Fortnite


Swedish Film Institute names new CEO


Podme releases true crime documentary




The Q4 earnings season continues


A few Q4 reports have been presented this past week, here are a some of the highlights:



  • Disney reported better-than-expected Q4 earnings last week, as the media giant cut costs while revenue stagnated.
  • Revenues for the fourth quarter were comparable to the prior-year quarter at USD 23.5 billion.
  • Disney+ core subscribers dropped by 1.3 million from the prior quarter due to price increases, but the company saw a rise in average revenue per user because of those subscription cost hikes.
  • Disney shares rose around 7% in extended trading following the report.



  • Swedish digital magazine subscription service Readly reported profit in Q4, which reduces the loss for the full year of 2023.
  • Readly’s total revenues in Q4 amounted to SEK 174.2 million, an increase of 11.3% compared to the fourth quarter of 2022.
  • Adjusted operating profit (EBITDA) amounted to SEK 14.5 million, compared to SEK -12.1 million in Q4 2022.
  • The number of fully paying subscribers increased by 2.7% YOY from 452,466 to 464,494 at the end of the fourth quarter.


We still have a few reports to go this earnings season, stay tuned!


Insight: Nordic Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published biannually.



Podcasters can now upload their RSS feed to YouTube


Acast reports weaker growth in Q4


to add sports betting


Sony Music acquires half of Michael Jackson’s music catalogue




Viaplay completes recapitalization plan and sells several titles


Last Friday, the Viaplay group announced the completion of its recapitalization plan. This means a capital injection of SEK 4 billion into the company, resulting in Canal+ and PPF becoming the largest shareholders, each holding approximately 29 percent of the shares.


As Viaplay continue to cut costs, the company have recently sold several of its fiction titles to different streaming services. The latest deal was made with Amazon Prime Video, which has acquired nine Nordic fiction series from Viaplay. The titles include five Norwegian series, two Danish and two Swedish titles.


Two weeks ago, three series and two movies from Viaplay was made available on Netflix. All titles are Swedish, except the Norwegian comedy series Pörni. This is also the only title which is still available on Viaplay, the remaining titles are now solely available on Netflix. Just before the turn of the year, it was also announced that Netflix will take over Viaplay’s Swedish series Ronja The robber’s daughter. Skyshowtime will be taking over the Swedish series Veronika.



Super Bowl 2024 was the most watched telecast of all time


Viaplay raises price of sports package in Denmark


Sky locks up Premier League rights to 2028 in DACH region


Pluto TV acquires rights to handball club tournament



Insight: Nordic TV & Streaming

 This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

Mediavision in the News


Mediavision: Growing demand for local content in the Nordics – Broadband TV News

Efterspørgslen på nordisk tv-indhold stiger men udbuddet kan ikke følge med – Mediawatch

Svenskar vill se mer svenskt på streamad tv – Sveriges Radio

Efterfrågan på lokalt innehåll ökar i Norden – Dagens Media


Illegal affär kostar filmindustrin miljarder – Dagens PS


Var fjärde svensk strömmar olaglig tv – SVT


Kan bli det store gjennombruddet for denne typen TV-abonnement – Kampanje


Report: Nordic video market approaching €10bn in revenue – Advanced Television


Streaming subs in Nordics approach 20 million – C21 Media


Mediavision: Digitala ljudtjänster tar andelar på ljudmarknaden – Radionytt


Return of media piracy fuelling other crimes, expert says – Yle


Krisen i tv-branschen fortsätter – nu ökar piratkopieringen – Aftonbladet


Industry Events


MIPTV: 15-17 April 2024, Cannes, France


* Mediavision will attend
** Mediavision will present