Newsletter 21st of February


21 February 2024

These are the main topics this week:

  • Mediavision: Great interest in ad-supported streaming subscriptions
  • Storytel Q4 earnings
  • Skyshowtime to release ad-supported tier

Insight: Nordic TV & Streaming

 This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Netflix releases premiere date and first look of Stolen


Oppenheimer comes to Skyshowtime in March


Paramount lays off 800 employees


Allente increases price of large TV package in Denmark


Netflix makes documentary about Young royals


Storytel Q4 earnings 


The Q4 earnings season is coming to an end, but we still have a few reports to look at from the media industry. This past week, audiobook service Storytel presented its earnings. Here are a few of the highlights:


  • Storytel’s Q4 earnings was in line with the preliminary figures which the company released back in January.
  • Group revenue increased by 9% YOY from 867 MSEK to 946 MSEK.
  • Storytel’s EBITDA for the fourth quarter was -12 MSEK compared to 36 MSEK for the same period last year.
  • The average number of paying subscribers was 2.201 million in Q4 2023, compared to 2.036 million in Q4 2022


We still have a few reports to go this earnings season, stay tuned!


Insight: Nordic Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published biannually.


Ronja the Robber’s Daughter premieres March 28 on Netflix


EU is investigating TikTok


Apple set to face near EUR 500 Million in EU fine


Nordisk Film+ to be part of CBB Mix


Walmart buys Smart TV company VIZIO


Skyshowtime to release ad-supported tier


Last year several streaming services, including Disney+ and TV4 Play, introduced cheaper subscriptions that also include ads, so called Hybrid Video on Demand (HVOD), in the Nordics. Now, Skyshowtime has also announced that an ad-supported tier will be released in April.


The new ad-supported plan is named “Standard with Ads” and will be offered to consumers across all SkyShowtime markets, including the Nordics, from the 23rd of April. The new tier will cost EUR 4.99 in Finland, DKK 49 in Denmark, NOK 59 in Norway, and SEK 59 in Sweden. With the introduction of the new tier, Skyshowtime’s current and ad-free subscription is re-named to Standard Plus. The name-change of the ad-free tier also comes with a price hike of almost 30 percent compared to today’s price.


HVOD has experienced rapid global growth in recent times, and the trend is expected to continue. Warner Bros. Discovery has announced that its new streaming service Max will have such an option for Sweden and Norway when launching in the Nordics this spring. Both Amazon and Netflix offer cheaper ad-supported options on several markets, but has not yet revealed their plans for the Nordics.


Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.


Bonnier News acquires HSS Media


Amedia takes over Norwegian local media


Saxo goes live with a new app and webshop


Pluto TV in new collaboration with Brøndby fan media


DR acquires rights for women’s national team’s qualifying matches

Mediavision in the News


Mediavision: Growing demand for local content in the Nordics – Broadband TV News


Mediavision: Ad-Supported SVOD Gaining Traction in the Nordics – Media Play News


Mediavision: Starkt intresse för HVOD i Sverige – Dagens Media


Efterspørgslen på nordisk tv-indhold stiger men udbuddet kan ikke følge med – Mediawatch


Sweden: Interest growing in ad-supported streaming – Advanced Television


Svenskar vill se mer svenskt på streamad tv – Sveriges Radio


Illegal affär kostar filmindustrin miljarder – Dagens PS


Var fjärde svensk strömmar olaglig tv – SVT


Kan bli det store gjennombruddet for denne typen TV-abonnement – Kampanje


Mediavision: Digitala ljudtjänster tar andelar på ljudmarknaden – Radionytt


Return of media piracy fuelling other crimes, expert says – Yle


Krisen i tv-branschen fortsätter – nu ökar piratkopieringen – Aftonbladet


Industry Events


MIPTV: 15-17 April 2024, Cannes, France


* Mediavision will attend
** Mediavision will present