Newsletter 8th of June


8 June 2022

This week, we focus on the following topics:

  • Netflix & Viaplay join TV 2 Denmark in halt of new Danish TV productions
  • Mediavision: 3.4 million pirates in the Nordics

Clubhouse lay off employees as part of strategy update


Meta rolls out 90-second Reels in move to combat Tiktok


BookTok causes sales to surge in Danish bookstore


Warner Bros Discovery appoints new Nordic General Manager


TV 2 Denmark raises prices on several packages



Netflix & Viaplay join TV 2 Denmark in halt of new Danish productions


In response to an agreement entered in January 2022 aimed at increasing payment to Danish actors and actresses, Netflix has paused production of Danish movies and series. At the moment two (unnamed) projects are affected. According to Danish newspaper Politiken, the streaming giant announced its intentions in a letter to its Danish partners last week.


Monday, news broke that Viaplay will also suspend productions in Denmark. In an open letter, Viaplay’s Content EVP & Chief Content Officer Filippa Wallestam says that “Until we have reached a sustainable agreement, however, we see no other way than to put the development of further Danish projects on hold”.


Both Netflix and Viaplay thereby join TV2 Denmark in halting new productions in Denmark – which paused its production of fictional series and films already in March.


Meanwhile, Netflix has recently presented two new, upcoming, Swedish original productions: ‘Deliver me which is a series based on Malin Persson Giolito’s novel, and the producers of ‘Quicksand’ will produce the series ‘Barracuda Queens’.


Netflix reportedly considering F1 rights for the US


C More secures rights to Nordea Open in Båstad


Danish Gyldendal updates pricing and packaging of Chapter


Nextory raises additional capital from owners


Bonnier News secures rights to ice hockey pre-season games



Mediavision: 3.4 million pirates in the Nordics 


In March 2019, one of three operators behind the pirate streaming operation “Dreambox” was sentenced to jail for seven years and four months after being found guilty of supplying illegal streaming devices. Trading under the names Dreambox (unincorporated), Dreambox TV Limited, and Digital Switchover Limited, the three men provided illegal access to Premier League football to more than 1 000 pubs, clubs and homes throughout England and Wales. This week, the judge at Warwick Crown Court ordered the operator to either forfeit the proceeds of his criminal activities and pay back close to GDP 1 million within three months, or see his prison sentence extended by an additional 6 years and 8 months.


Though measures are being taken against operators, piracy is still widespread. Recent figures from Mediavision show that 17% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries. Piracy in Sweden is highest at 20% and lowest in Finland and Denmark, both at 13%. In total this amounts to approximately 3.4 million pirates in the Nordics, which is approximately 0.5 million more than last year.

Sports Analysis 

For the fourth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 17 sports and +100 specific sports rights.

TV 2 Norway loses market shares over conflict with Altibox


Altibox and Viaplay agree on new deal


Tele2 launches new streaming packages


Netflix presents new, leaner movie mandate


Spotify podcasters are making USD 18’ a month on white noise


Mediavision in the News


More than half a million people engage in audiovisual piracy in Finland – Uusimaa 


Telias sorgebarn kan bli första offret i Netflixmodellens kris – DiDigital 


13 pct. af danskerne streamer og downloader ulovligt – Media Watch


Research: 3.4m watch pirate content in Nordics – Advanced Television 


Spår prisökningar på minst 10 procent – SVB


Hälften av svenskarna lyssnar på podd under en vecka – Journalisten


Fler än 1 miljon svenska hushåll har ljudboksabonnemang – Boktugg


Allt fler lyssnar på ljudböcker – Svenska Dagbladet 


Streamingmarknaden går in i en ny fas – här är utmaningarna – Dagens Media 


Ny strömningstjänst till Sverige – men marknaden bromsar in – SVT

Industry Events


IBC: 9-12 September 2022, Amsterdam, Netherlands


MIPJunior: 15-16 October 2022, Cannes, France


MIPCOM: 17-20 October 2022, Cannes, France


* Mediavision will attend
** Mediavision will present