Newsletter 8th of June

NEWSLETTER

8 June 2022

This week, we focus on the following topics:

  • Netflix & Viaplay join TV 2 Denmark in halt of new Danish TV productions
  • Mediavision: 3.4 million pirates in the Nordics

Clubhouse lay off employees as part of strategy update

 

Meta rolls out 90-second Reels in move to combat Tiktok

 

BookTok causes sales to surge in Danish bookstore

 

Warner Bros Discovery appoints new Nordic General Manager

 

TV 2 Denmark raises prices on several packages

 

DENMARK 

Netflix & Viaplay join TV 2 Denmark in halt of new Danish productions

 

In response to an agreement entered in January 2022 aimed at increasing payment to Danish actors and actresses, Netflix has paused production of Danish movies and series. At the moment two (unnamed) projects are affected. According to Danish newspaper Politiken, the streaming giant announced its intentions in a letter to its Danish partners last week.

 

Monday, news broke that Viaplay will also suspend productions in Denmark. In an open letter, Viaplay’s Content EVP & Chief Content Officer Filippa Wallestam says that “Until we have reached a sustainable agreement, however, we see no other way than to put the development of further Danish projects on hold”.

 

Both Netflix and Viaplay thereby join TV2 Denmark in halting new productions in Denmark – which paused its production of fictional series and films already in March.

 

Meanwhile, Netflix has recently presented two new, upcoming, Swedish original productions: ‘Deliver me which is a series based on Malin Persson Giolito’s novel, and the producers of ‘Quicksand’ will produce the series ‘Barracuda Queens’.

 

Netflix reportedly considering F1 rights for the US

 

C More secures rights to Nordea Open in Båstad

 

Danish Gyldendal updates pricing and packaging of Chapter

 

Nextory raises additional capital from owners

 

Bonnier News secures rights to ice hockey pre-season games

 

PIRACY 

Mediavision: 3.4 million pirates in the Nordics 

 

In March 2019, one of three operators behind the pirate streaming operation “Dreambox” was sentenced to jail for seven years and four months after being found guilty of supplying illegal streaming devices. Trading under the names Dreambox (unincorporated), Dreambox TV Limited, and Digital Switchover Limited, the three men provided illegal access to Premier League football to more than 1 000 pubs, clubs and homes throughout England and Wales. This week, the judge at Warwick Crown Court ordered the operator to either forfeit the proceeds of his criminal activities and pay back close to GDP 1 million within three months, or see his prison sentence extended by an additional 6 years and 8 months.

 

Though measures are being taken against operators, piracy is still widespread. Recent figures from Mediavision show that 17% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries. Piracy in Sweden is highest at 20% and lowest in Finland and Denmark, both at 13%. In total this amounts to approximately 3.4 million pirates in the Nordics, which is approximately 0.5 million more than last year.

Sports Analysis 

For the fourth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 17 sports and +100 specific sports rights.

TV 2 Norway loses market shares over conflict with Altibox

 

Altibox and Viaplay agree on new deal

 

Tele2 launches new streaming packages

 

Netflix presents new, leaner movie mandate

 

Spotify podcasters are making USD 18’ a month on white noise

 

Mediavision in the News

 

More than half a million people engage in audiovisual piracy in Finland – Uusimaa 

 

Telias sorgebarn kan bli första offret i Netflixmodellens kris – DiDigital 

 

13 pct. af danskerne streamer og downloader ulovligt – Media Watch

 

Research: 3.4m watch pirate content in Nordics – Advanced Television 

 

Spår prisökningar på minst 10 procent – SVB

 

Hälften av svenskarna lyssnar på podd under en vecka – Journalisten

 

Fler än 1 miljon svenska hushåll har ljudboksabonnemang – Boktugg

 

Allt fler lyssnar på ljudböcker – Svenska Dagbladet 

 

Streamingmarknaden går in i en ny fas – här är utmaningarna – Dagens Media 

 

Ny strömningstjänst till Sverige – men marknaden bromsar in – SVT

Industry Events

 

IBC: 9-12 September 2022, Amsterdam, Netherlands

 

MIPJunior: 15-16 October 2022, Cannes, France

 

MIPCOM: 17-20 October 2022, Cannes, France

 

* Mediavision will attend
** Mediavision will present