Newsletter 31st of August


31 August 2022

This week, we focus on the following topics:

  • Recent updates from the world of podcasts
  • Netflix reveals details about AVOD-tier


Recent updates from the world of podcasts 


Podimo launched in Finland earlier this week. Podimo is a monthly subscription service offering podcasts and audiobooks. With this launch, Podimo now operates in six European markets – including Denmark, Finland, and Norway. Podimo will be the exclusive home to podcasts such as Afterwork by Jenni Rotonen, Petra Väänänen and Meri Milash, and Mother’s Date by Kaisa Turunen, Janni Keituri and Sara Vanninen, among others.


For the first time, Apple has released information about its subscription service – and it seems to be a success story. According to a spokesperson for the company, Apple has seen its paid podcast subscriptions grow by +300% since June 2021. Exactly how many subscribers have been added remains untold, however. According to the company, more than 25% of the top 100 shows on the Podcasts chart offer a subscription option today.

Insikt: Ljudmarknad

This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.

Facebook is shutting down its standalone gaming app


NBC considers cutting programming hours in prime time


‘House of the Dragon’ already renewed for Season 2 at HBO


… as viewership grew by 2% on E2 from last week’s premiere



Netflix reveals details about AVOD-tier


Founded on August 29th back in 1997, Netflix is celebrating its 25th birthday this week!


On its Tudum site, the company has listed a few highpoints and fun facts of the past years, including that the signature Netflix sound ‘tudum’ could have been a bleating goat instead, and that Netflix’s live experiences have hosted to a whopping 42 marriage proposals.


The next great adventure for Netflix will be the upcoming launch of an ad-supported subscription plan. This week, we got some new intel on the matter.

  • The ad-supported service is expected to be priced between 7 and 9 USD per month. For comparison, Netflix currently offers a basic single-screen plan in the US for USD 9.99 per month, while its most popular plan is priced at USD 15.99 per month.
  • Regarding the ad load, Netflix reportedly plans for 4 minutes of advertising per hour. That is in line with existing AVOD-tiers in the US – e.g. Peacock (5) and HBO Max (4).
  • The new tier will be launched in selected markets this year, with a full launch in 2023.


TikTok ramps up push into connected TV


Bookbeat imposes strategy shift – time limited subs new focus


Storytel appoints former HBO-executive as new CEO


TV 2 DK expects to reach 1 million subscribers on Play in 2022


Mediavision in the News


Ingen inflation hos streamingtjänsterna – ännu – Dagens Media 


Sweden boasts more streaming subscriptions than ever – Cineuropa


Sweden: Streaming services soar despite economic concern – Advanced Television


Då slås HBO Max samman med Discovery Plus – Di Digital


Flere svenske husstande abonnerer på en streamingtjeneste – Media Watch

Industry Events


EuroVoD @Venice Film Festival: 5 September 2022, Venice, Italy


IBC: 9-12 September 2022, Amsterdam, Netherlands


Future of TV Advertising Canada: 14 September 2022, Toronto, Canada


MIPJunior: 15-16 October 2022, Cannes, France


MIPCOM: 17-20 October 2022, Cannes, France

* Mediavision will attend
** Mediavision will present