Newsletter 12th of October
12 October 2022
This week, we focus on the following topics:
- Spotify: Podcast business update, Netflix show to premiere & its latest acquisition
- Netflix’s new movie makes history in theatrical debut
Spotify: Podcast business update, Netflix show to premiere & its latest acquisition
Spotify’s podcast business has made headlines this week. The streaming service is reportedly set to cancel ten of its original podcasts next month. Reportedly, these adjustments are part of a change in strategy, as Spotify wants to focus on the biggest, most popular of its original and exclusive productions. The impacted shows come from studios Parcast and Gimlet – including shows such as “How to Save a Planet”, “Crime Show” and “Every Little Thing”. The cuts are expected to impact under five percent of staff working on original podcasts at the audio giant’s in-house studios — which includes Parcast, Gimlet, The Ringer, and Spotify Studios — while others working on the canceled shows will be reassigned to different projects.
In other Spotify news – “The Playlist” premieres on Netflix tomorrow (13th of October). The series is described as a fictional drama series about the Swedish startup Spotify. The series centers around the young Swedish tech entrepreneur Daniel Ek and his key partners who revolutionized the industry by offering free and legal streamed music around the world. “The Playlist” is based on Sven Carlsson and Jonas Leijonhufvud’s book “Spotify Untold” and is produced by Yellow Bird UK, owned by Banijay Group Company.
Lastly, Spotify announced the acquisition of Irish Kinzen last week, a content moderation firm that protects online communities from harmful content. The two companies have been partners since 2020, and Kinzen has helped Spotify identify misinformation, disinformaton and hate speech on the platform.
This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.
Netflix’s new movie makes history in theatrical debut
Another premiere on Netflix this week is Rian Johnson’s sequel to “Knives Out”, which will make history as the first-ever Netflix movie to debut across all three major US theatrical chains: AMC, Regal, and Cinemark. The streaming service announced that the movie also will be played in additional selected theaters in the US and internationally including Canada, Germany, and Spain – in addition to all major UK theatrical chains.
This agreement is the first of its kind for the major exhibitors and marks a significant change in Netflix’s theatrical release model. Previously, Netflix titles have only been played in smaller theaters and independent venues, usually as part of awards-qualifying runs.
The “Knives Out” sequel premiered at the 2022 Toronto International Film Festival last month and received great appreciation, according to Netflix. The movie will debut in theaters in a seven-day window between November 23-29 before the global release on Netflix one month later the 23rd of December, just in time for the holidays.
This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.
Mediavision in the News
Marie Nilsson: Spotify – en game changer på ljudboksmarknaden? – Dagens Media
Spotifys storsatsning på ljudböcker döms ut – Svenska Dagbladet
2,6 mio. svenskere læser eller lytter til bøger på en gennemsnitlig dag – Media Watch
Så många svenskar läser en bok varje dag – Svensk Bokhandel
2,6 mio. Svenskere bruger bogen dagligt – BogMarkedet
Increasing consumption of illegal streaming among Danes – Danske Biografer
Disney+ racks up near 2MN Nordic households – Rapid TV News
1,7 mio. nordiske husstande har abonnement på Disney Plus – Media Watch
MIPJunior: 15-16 October 2022, Cannes, France
MIPCOM: 17-20 October 2022, Cannes, France
Network X: 18-20 October 2022, Amsterdam, Netherlands
Filmfestival: 27-05 January/February 2022, Göteborg, Sweden
Radiodays Europe: 26-28 March 2023, Prauge, Czech Republic
* Mediavision will attend
** Mediavision will present