Newsletter 3rd of April


3 April 2024

These are the main topics this week:

  • Viaplay enters TV partnership in the Netherlands and completes sale of UK business
  • Allente launches streaming service with NonStop Entertainment
  • Spotify expands audiobooks for premium users to several new markets


Viaplay enters TV partnership in the Netherlands and completes sale of UK business


Yesterday, Viaplay Group announced a new linear TV partnership in the Netherlands with media company Talpa Network. Starting this Friday 5th of April, Talpa Network’s linear TV channel SBS9 will be rebranded as Viaplay TV and show selected content from the Viaplay streaming service’s sports portfolio. Revenues from the partnership will be shared between Viaplay Group and Talpa Network.


Viaplay TV’s first live broadcast will be the second free practice session for the Japanese F1 Grand Prix, featuring Dutch driver Max Verstappen. April’s schedule also includes live Premier League football, highlights from the Chinese F1 Grand Prix and live PDC Premier League Darts in Rotterdam. All Viaplay sports content shown on Viaplay TV will also remain available in full on Viaplay in the Netherlands.



Viaplay made one more announcement yesterday. The sale of its UK direct-to-consumer business to SSBL Limited, trading as Premier Sports, has been completed and will take place tomorrow 4th of April. The proposed transaction was announced by Viaplay on 1st of December 2023 and has now received a final clearance from the Irish authorities.


Irish Premier Sports was the previous owner of Viaplay’s UK business, which comprises a streaming service and two linear TV channels. Current sports customer subscriptions will be automatically transferred to Premier Sports, and the sports content line-up remains unchanged.

Insight: Nordic TV & Streaming

 This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


TikTok is bringing its dedicated STEM feed to Europe


Viaplay to release new drama series Allt och Eva in April


Hulu on Disney+ officially launches in the US


Amazon ups its investment in AI




Allente launches streaming service with NonStop Entertainment


Nordic TV distributer Allente has announced the launch of a new streaming service together with film distributer NonStop Entertainment. The new service, byNonStop, is now available for Allente customers in Denmark, Finland, Norway, and Sweden.


NonStop Entertainment currently holds films such as Oscar-nominated Teacher’s Room, as well as the winner of Best Nordic Film at the Gothenburg Film Festival: Mother, Couch. At launch of byNonStop, the streaming service offers a curated catalog of films such as Lost Highway, The Capote Tapes and The Day After. According to the press release, the catalog on byNonStop will be updated every week.


“With the new product, byNonStop, we step into a world of timeless film classics and modern masterpieces, offering a selection tailored for the discerning cineaste. This exclusive service provides a specific range of high-quality films within three different niches: independent film, documentary, and genre film. We are more than proud to, together with Nonstop Entertainment, offer Allente’s customers access to this curated and delightful library of award-winning films, and we look forward to taking everyone who wants, on a journey through the wonderful world of film,” says Michael Bärlin, Chief Content Officer at Allente.


The content from byNonStop is now included in all satellite and fiber TV packages from Allente. For Allente Stream Flex customers, byNonStop is included in an optional streaming package together with Moonbug, Mezzo, Love Nature, Nordisk Film+ and BBC Nordic+.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between  supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.


Premium subscribers to gain access to AI chatbot Grok


Dagens Nyheter raises its prices for print subscribers


JFM removes sponsored articles


Disney+ updates its logo



Spotify expands audiobooks for premium users to several new markets


Spotify continues to expand its audiobook offering included in premium subscriptions. Beginning next week, on April 9th, Spotify Premium users in Canada, Ireland, and New Zealand will have access to up to 15 hours of audiobook listening per month.


The news comes alongside the expansion of Spotify’s audiobook catalog, which now consists of more than 250,000 titles. When first launched in Australia and the UK back in October last year, the catalog consisted of roughly 150,000 titles. One month later, when launched in the US, the catalog had grown to 200,000 titles.



Earlier this year, Spotify stated that its service was the second-largest audiobook provider in the US, after Amazon-owned Audible. Spotify has stated that premium users’ engagement with audiobooks has been high, though no specific figures has been revealed.

Insikt Ljudmarknad

This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.


Google Podcasts to be shut down soon


Several podcasts join Podspace ad network


Bauer gets a new interim CEO


Over 200 artists sign open letter on AI in music


Mediavision in the News


Primes intåg stöper om sportmarknaden – Svenska Dagbladet


Mediavision: Growing demand for local content in the Nordics – Broadband TV News


Därför blir streamingtjänsterna allt dyrare – och sämre – PC för alla


Mediavision: Ad-Supported SVOD Gaining Traction in the Nordics – Media Play News


Mediavision: Starkt intresse för HVOD i Sverige – Dagens Media


Efterspørgslen på nordisk tv-indhold stiger men udbuddet kan ikke følge med – Mediawatch


Sweden: Interest growing in ad-supported streaming – Advanced Television


Svenskar vill se mer svenskt på streamad tv – Sveriges Radio


Illegal affär kostar filmindustrin miljarder – Dagens PS


Var fjärde svensk strömmar olaglig tv – SVT


Kan bli det store gjennombruddet for denne typen TV-abonnement – Kampanje


Mediavision: Digitala ljudtjänster tar andelar på ljudmarknaden – Radionytt


Industry Events


MIPTV: 15-17 April 2024, Cannes, France


* Mediavision will attend
** Mediavision will present