Newsletter 12th of June


12 June 2024

These are the main topics this week:

  • The UEFA Euros starts this Friday
  • Apple steps into AI
  • Nordic content news


The UEFA Euros starts this Friday


On Friday, the wait is over for all football fans, as the UEFA Euros starts. Germany is the host of the tournament and will, according to tradition, play the opening game on Friday evening against Scotland. The tournament continues for a full month, with the final set for the 14th of July.


Denmark is the only Nordic country which has qualified for the tournament, and will play its first game on Sunday, against Slovenia. The Danes will also play against England and Serbia during the group stage. The two best teams from each group, including the best ranked third placed teams, will qualify for the knockout stage.



The broadcasting rights for the UEFA Euros are split between a commercial actor and public service throughout the Nordics. In Denmark, DR and TV2 share the rights, MTV and Yle show the tournament in Finland, NRK and TV2 in Norway and, TV4 and SVT broadcast the tournament in Sweden.


The UEFA Euros is among the tournaments with the highest viewing interest in the Nordics. This spring, over three million 15-74-year-olds in the Nordics say they are interested in watching the tournament via TV/online. This is presented in the newly published Mediavision Sports Analysis 2024.


Sports Analysis 2024 provides an updated overview of the market and an in-depth analysis of the most important KPIs for sports via video in the Nordics. The analysis covers four countries, 19 sports, and over 100 rights (leagues and tournaments). For more information on Mediavision’s Sports Analysis, please contact analyst Adrian Grande at

Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.


Spotify to introduce more expensive subscription tier


Netflix tests biggest TV app redesign in 10 years


AI giants to face a federal antitrust investigation


Staccs launches two new FAST channels



Apple steps into AI


Each year, Apple kicks off its Worldwide Developers Conference with a slate of announcements. This year, the focus was artificial intelligence, as the company presented its new generative AI offering, Apple Intelligence.


Apple intelligence includes several new updates and integrations. One of the new features will allow iPhone users to create AI images of persons that they are messaging with. Apple Intelligence will understand who you are messaging with and can create a personalized AI image accordingly. On the same subject, Apple announced Genmoji, which allows users to create an emoji-like images of anyone from your photo library or a custom emoji, using prompts.


“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more. All of this goes beyond artificial intelligence. It’s personal intelligence, and it’s the next big step for Apple”, Apple CEO Tim Cook commented.



The personal voice assistant Siri is also getting a significant upgrade. As rumored, Apple has confirmed a partnership with OpenAI, which brings ChatGPT access to Siri. The assistant will also be more natural, more relevant, and more personal. It has a new look, including a redesigned icon. Siri pops up with a glowing light that wraps around the edges of your device’s screen.


With Apple intelligence, Siri can also handle stumbles in speech and better understand context. You can now also type to Siri, and it can for example answer questions about how to use different Apple devices. Siri will also become more capable with onscreen awareness. For example, if a friend sends you their address, you’ll be able to ask Siri to add the address to contact card.


Apple intelligence will have limited availability when it comes to devices. Only the iPhone 15 Pro and 15 Pro Max, along with iPads and Macs with M1 or newer chips, will be able to run the new AI features from Apple.



Max is raising prices in the US


TikTok is testing Snapchat-like streaks


NBA reportedly close to USD 76bn deal with NBC, ESPN, Amazon


WBD secures US French open rights



Nordic content news


There has been some news on the Nordic content scene this past week. Viaplay has sold another drama series, this time to the Swedish public service actor SVT.  SVT has acquired the two seasons of the critically acclaimed drama series “Threesome”. The first season will premiere on SVT Play in late June this year, and the second season be released later. Previously, streaming services such as Amazon Prime Video, Netflix, and Skyshowtime have also acquired content from Viaplay.



In Denmark, YouSee and Warner Bros. Discovery have extended their partnership, making eight new linear channels available on Yousee Play. The new channels include, among others, Channel 5, Channel 4 and 6, TLC and Eurosport 1. Customers with the Basic, Medium and Full packages will automatically get Channel 4 and Channel 5, while the remaining six channels can be selected by “Bland Selv”-customers.


Lastly, Netflix has presented two new Swedish films. First off is a documentary film by Karin af Klintberg and Teresa Alldén, under the working name Trustor. The film aims at uncovering the truth behind one of the largest financial scandals in Swedish history, the Trustor affair. The production company behind the project is Nexiko.


The second film is Off Track 2, a sequel to the drama comedy Off Track. In the sequel, the main character Lisa takes on the world’s largest exercise bike race, Vätternrundan. Yellowbird Sweden and Jarowskij Sweden are producing the film, with Mårten Klingberg directing.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between  supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.

Mediavision in the News

”Content – den evige kingen” – Dagens Media


Norge på topp på strømming, men globale aktører løper ifra – Medier24


Pirat-tv ökar i Norden – fem miljoner tittar illegalt – SVT Nyheter


Piratforbrug af film, serier og sport steg med otte pct. i 2023 – Mediawatch


Pirat-tv ökar i Norden: ”Sverige har en tradition” – Sveriges Radio


Ti prosent av norske hjem strømmer ulovlig ifølge ny undersøkelse – Kampanje


Ny rapport: Ti prosent av norske husstander strømmer sport ulovlig – Dagsavisen


Kampen om tittarna hårdnar – nu startar streamingtjänsten Max – Aftonbladet


När satsar Spotify på ljudböcker? – Svensk Bokhandel


Skräcksiffra för branschen: Tre miljoner delar konton – Dagens industri


Kampanj ska lyfta problemet med illegala streaming – Dagens Media


Big windfall ahead if Nordic streamers can defeat password sharing – C21 Media

Industry Events


Northern Waves: 24th October, Oslo, Norway


Stockholm Film Festival: 6-17th November, Stockholm, Sweden


* Mediavision will attend
** Mediavision will present