Newsletter 16th of February
16 February 2022
In this week’s edition of the Mediavision newsletter, we focus on the following top stories:
- Swedish music streaming market grew by SEK 170 million in 2021
- Reports season is wrapping up – with a bang!
- Will Tiktok spur Nordic AVOD?
The Swedish music streaming market grew by SEK 170 million in 2021
Mediavision concludes that 2021 turned out to be a strong year for the Swedish music streaming market. Primarily, increasing prices contributed to growth, as the number of paying households remained stable. During 2021, total revenues from paid subscriptions grew by 7 per cent, or SEK 170 million. Total revenues on the Swedish music streaming market amounted to approximately SEK 2.5 billion in 2021, following growth of 7 per cent or SEK 170 million compared to 2020.
Read up on the full press release here, with commentary from Mediavision CEO Marie Nilsson.
Mediavision’s Insikt: Ljudmarknad gives an in-depth understanding of the entire audio market; audiobooks, music, podcasts and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.
Reports season is wrapping up – with a bang!
Last week, Disney reported earnings for its first fiscal quarter ended January 1st, 2022. The company beats Wall Street’s expectations by margin – and once again proved that streaming remains a critical focus for big media companies.
Disney Plus added 11.8 million subscribers during the quarter (a vast acceleration from 2 million addition last quarter), hitting a total of 129.8 million. Management also gave guidance for Disney Plus paid subscribers of 230-260 million globally and breakeven by the end of 2024. Hulu added 6.6 million subscribers, reaching 45.3 million subs and ESPN Plus grew by 4.3 million subscribers to a total of 21.3 million. Combined, Disney’s streaming offer recorded a total subscriber count of 196 million – which exceeded the 190 million Wall Street expected prior to the report.
Management reiterated plans to spend USD 33 billion on content this year, of which 2/3 is non-sports content. Related to this, Disney outlined a strong content pipeline for the second half of 2022 – including two Star Wars series, two Marvel series, live action movie Pinocchio and Hocus Pocus 2. The content pipeline is expected to further fuel Disney Plus subscriber growth and increase consumer stickiness. Further, Disney reiterated its increased focus on local content on international markets, the company has launched a new organization internally, focused on developing local content which is working on 340 local original productions that will be completed over the next 1.5 to 2 years.
Looking at the financial results, Disney reported revenues of USD 21.8 billion – beating the Wall Street consensus of USD 20.27 billion. Revenue growth was mainly driven by recovery in the Parks & Experience segment, despite the all the focus on Disney Plus’s subscriber growth.
Other companies that reported Q4 earnings this past week include e.g.,
– Acast; net sales growth of 40% and record quarterly net sales of SEK 336.5 million (239.9 in 2020)
– Bonnier Books; record sales in 2021 – amounting to SEK 6.9 billion
– Sanoma; net sales for the group of EUR 1.252 million in FY 2021 – representing a +18% growth year-over-year.
– Schibsted; consolidated operating revenues of NOK 3.936 million in Q4 2021, up 9% compared year-over-year
This analysis covers both the and TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analysing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.
Will Tiktok spur Nordic AVOD?
During 2021, we have witnessed the impact of social media phenomenon Tiktok on the Nordic video market. The Chinese platform is clearly a real challenger to several of the already established video streaming services, both in reach and share of viewing.
Tiktok’s success has spurred a reawakened interest in ad-financed online video. For long, in this part of the world, AVOD has been overshadowed by SVOD. However, 2021 has brought about some changes that indicate we are approaching a new phase. Will the success of Tiktok spark new life to AVOD in the Nordics?
Read up on Mediavision’s analysis and predictions in our recently published Insight: “Will Tiktok spur Nordic AVOD?” – available here.
Mediavision in the News
Could TikTok spur growth of AVOD in the Nordics? – Senal News
”Spotifys förflyttning berör hela branschen” – SVD
Därför kom Clubhouse-hysterin för ett år sedan – och därför dog den – SR
Hushållen tecknar fler abonnemang – rekordsiffror för S-SVOD under 2021 – Dagens Media
Swedish SVOD growth dominated by sub stacking in record revenue year – Digital TV Europe
Her er er de nye strømmevinnerne – Kampanje
HBO enjoys major growth in the Nordics and adds over 635,000 subscribing households following Max launch – Cineuropa
TV Drama Vision – Göteborg Film Festival: 2-3 February 2022, Gothenburg, Sweden
Berlin Film Festival and European Film Market: 10-20 February 2022, Berlin, Germany
CTAM Europe Executive Management Programme: 20-25 March 2022, Fontainebleau, France
MIPTV: 4-6 April 2022, Cannes, France
NEM Dubrovnik: 6-9 June 2022, Dubrovnik, Croatia
* Mediavision will attend
** Mediavision will present