Newsletter 20th of December


20 December 2023


2023 is coming to an end, which means this is our final newsletter of the year. We want to wish you all a merry Christmas and a happy new year. We will be back with more news from the media industry in 2024!

These are the main topics this week:

  • Mediavision: Nordic video market is approaching 10 billion in revenue
  • Top Nordic titles from Netflix’s engagement report
  • Meta’s Twitter rival Threads is now live in the EU

Insight: Nordic TV & Streaming

New version published! This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


TV2 Denmark to sell ads for Disney Plus


Viaplay raise the price of its Total package in Sweden


Nordisk Film & TV Fond Prize 2024 nominees are unveiled


Wonka tops box office with USD 39 million debut


Warner Bros. Discovery and Movistar Plus+ extend partnership


Top Nordic titles from Netflix’s engagement report


Last week, Netflix revealed extensive viewing data for the first time. It was presented in an engagement report, which contained viewing data per title from January through June this year. Previously, Netflix has been criticized for lack of transparency as they only have presented viewing data for selected titles, but now, viewership data has been presented for 99 percent of its library, which corresponds to over 18 000 titles.


Mediavision has looked deeper into Netflix’ own productions of Nordic titles presented in the engagement report. The Norwegian movie Viking Wolf was the most viewed Nordic Netflix title in the first half of 2023, with a total of 67 500 million hours viewed. In the chart below, you will find the 10 most watched own produced Nordic titles presented in the report.



Netflix is the market leader in own produced Nordic content among the global services. The streaming service holds a total of 65 Nordic titles which are own production, and most of those (59) are fiction series or movies. In 2023, Netflix has released 16 new Nordic titles, or a new season of an existing series, all of which are fiction. However, Netflix’s first Nordic reality show will soon premiere as Love is Blind: Sweden is coming to the platform January the 12th. This indicates that there may possibly be more unscripted local content from Netflix in the future, which would lead to a more even genre distribution between fiction and entertainment on the platform.


More on Netflix and other streaming service’s content is presented in Mediavision’s newly published Content Analysis. This analysis provides an in-depth insight into the relation between supply and demand on the Nordic streaming market. Content supply data from 30+ streaming services is synthetized with Mediavision’s unique consumer data to provide key insights for strategic decision making on content strategies, content acquisition, partnerships and more. For more information regarding this analysis, please contact

Content Analysis

New version published! This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.


Netflix acquires drama series from Viaplay


Warner Bros. Discovery updates logos for Nordic TV channels


SkyShowtime to launch in Spain with Movistar Plus+


DAZN looks for new funding for 2024


Amazon secures exclusive Wimbledon rights in Germany



Meta’s Twitter rival Threads is now live in the EU


In July, Meta’s Twitter rival Threads launched in the US and 100 other countries. Now, five months later, the social media platform has launched in the EU, making the app available for the nearly half a billion people residing in the EU.


The delay of the EU launch is said to be an effect of the recent introduction of Digital Markets Act, a legislation that is designed to ensure a higher degree of competition in European digital markets by preventing large companies, such as Meta, from abusing their market power. Although Meta hasn’t named the regulation directly, but the head of Instagram, Adam Mosseri, has blamed the delay on “the complexities with complying with some of the laws coming into effect next year.”



When launched this summer, Threads broke the record to become the fastest-growing app of all time. 100 million users signed up to the new social media platform in less than a week. Despite its successful launch, a report from CNBC has suggested that Threads has struggled to retain users during this fall. No official number of user additions has been communicated since the EU launch of Threads.


Spotify confirms test of prompt-based AI playlists feature


Tiktok expands partnership with Spotify and Amazon Music


SoundCloud says it will be profitable in latest financial year


Lylli, the children book app, secures new funding


Nextory broadens range of magazines in agreement with Egmont

Mediavision in the News

Nordisk tv- og streamingmarked nærmer sig milepæl for omsætning – Mediawatch


Report: Nordic video market approaching €10bn in revenue – Advanced Television


Streaming subs in Nordics approach 20 million – C21 Media


Mediavision: Digitala ljudtjänster tar andelar på ljudmarknaden – Radionytt


Return of media piracy fuelling other crimes, expert says – Yle


Experterna: Medierna som går framåt när ekonomin viker – Dagens Media


Krisen i tv-branschen fortsätter – nu ökar piratkopieringen – Aftonbladet


Tittarna accepterar medioker tv när de inte behöver betala – Expressen


Köp av medietjänster ökar: ”Ett hyfsat billigt nöje” – SR


Summerat: Svenskarnas kontodelning kostar en miljard – Tidningen Näringslivet


Trots tuffa tider för hushållen – många fortsätter betala för strömningstjänster – SVT

Industry Events


MIPTV: 15-17 April 2024, Cannes, France


* Mediavision will attend
** Mediavision will present