Newsletter 14th of December


14 December 2022

The topics in focus this week are:

  • Mediavision: More than four million paid streaming video subscriptions in Denmark
  • HBO/HBO Max and Netflix are the streamers with most Golden Globe nominations
  • Nextory launches magazines in Sweden in a new agreement with Aller Media

Mediavision: More than four million paid streaming video subscriptions in Denmark

Danish households’ appetite for video streaming continues to grow. The number of paid subscriptions now exceeds four million, as more than half a million new subscriptions have been added in the past 12 months. This is concluded in Mediavision’s latest analysis of the Danish TV and streaming market.

The interest in streaming video is reaching new record levels in Denmark. Household penetration for SVOD (such as TV2 Play, Viaplay and Netflix) now amounts to 66 percent, which is higher than in any other Nordic country. Growth year-over-year amounts to eight percent. This is concluded in Mediavision’s newly released analysis of the Danish TV and streaming market.


Read up on the full press release here, with commentary from Mediavision’s CEO Marie Nilsson.


Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

Viaplay and Telia enter content partnership in Sweden


Elisa expands its smart TV reach


Peacock reaches 18 million subscribers


Amazon launches Tiktok-like shopping feed


Disney Plus launched ad-supported tier in US


HBO/HBO Max and Netflix are the streamers with most Golden Globe nominations


The nominations for the 2023 Golden Globe Awards were announced earlier this week. With 14 nominations each, HBO/HBO Max and Netflix are placed at the top among the streaming services for this year’s event.

The major contenders from HBO/HBO Max are the drama series The White Lotus with four nominees and Hacks with three. House of the Dragon and Barry also contributes to HBO’s nomination-pot with two nominations each.

For Netflix, both The Crown and Dahmer – Monster: The Jeffrey Dahmer Story has four nominations each. The drama series Ozark received three nominations and Netflix’s latest hit Wednesday has received two nominations, as well as Better call Saul. Last year, Netflix had the most Golden Globes nominations out of any streamer, 17 in total.

From the Nordics, Ruben Östlund’s Triangle of Sadness got two nominations, for best picture (musical or comedy) and Dolly De Leon, who plays the resourceful Abigail in the movie, is nominated for best supporting actress. This makes Ruben Östlund’s first ever double nomination at the Golden Globes Awards.

Also nominated is Icelandic composer Hildur Guðnadóttir, who has the chance to win best original score for Women Talking by Sarah Polley. Guðnadóttir was also nominated for the Golden Globes in 2019 for her work in Joker, which was successfully transformed into an Oscar win.

The 80th annual Golden Globe Awards will be held on the 10th of January in Beverly Hills, California.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.


Nextory launches magazines in Sweden in a new agreement with Aller Media


The Swedish audiobook service Nextory is expanding its content offering. In a new agreement with Aller Media, it will now also offer digital magazines. Nextory will thereby become the first streaming service in Sweden to offer audiobooks, e-books, and magazines in the same app. Nextory already offers digital newspapers and magazines in France and Spain.

“Our subscribers have requested magazines for a long time and expressed that it would be convenient to have books and magazines in the same app. This investment is therefore a natural step for us. It will enrich the experience in the app, without any extra costs for our subscribers”, says Magnus Nytell, Chief Content Officer at Nextory. The audiobook service is currently in discussions with several other publishers and expects to add additional magazines and newspapers to its catalog soon.

Three years ago, another Swedish audiobook service, Storytel bought the online magazine service Ztory, to offer digital magazines. It was placed in a different app and the subscribers had to pay extra to get access to it. But in early 2021, Storytel shut down the Ztory-app. Now that Nextory expands to offer magazines and broaden its content range, it will be interesting to see if it will strengthen its position in the market and how other actors in the market will respond.

Story House Egmont acquires Markedspartner


PodX makes first investment in Latin America


Triangle of Sadness won big at the European Film Awards


Netflix does not have plans to include sports packages


Stampen Media launches new advertising platform

Mediavision in the News

Så ställer sig nordiska streamingkunder till HVOD – Dagens Media


Research: Over 4M SVOD subs in Denmark – Advanced Television


Danskerne abonnerer på streaming som aldrig før – Input


”Lågkonjunktur gör att människor kollar mer tv” – Svenska Dagbladet


Disney Plus höjer insatsen – ger ut svensk originalserie – Dagens industri


Storytel ökade streamingintäkterna med 27 procent – vände till vinst – Breakit

Industry Events 


Göteborg Film Festival: 27-05 January/February 2022, Göteborg, Sweden


Media Summit: 15 March 2023, Stockholm, Sweden **


Radiodays Europe: 26-28 March 2023, Prauge, Czech Republic


MIPTV: 17-19 April 2023, Cannes, France


* Mediavision will attend
** Mediavision will present