Newsletter 12th of April


12 April 2023


These are the main topics this week:

  • BookBeat partners with Italy’s biggest publisher
  • Amazon expands streaming service in Sweden with new channels


BookBeat partners with Italy’s biggest publisher


The Swedish audiobook service Bookbeat has reached an agreement with Mondadori, one of Italy’s largest publishers. With this agreement, Bookbeat now has partnerships with all five major publishers in Italy, which account for the majority of the total Italian book market, according to Bookbeat’s press release.


The new partnership with Mondadori makes over 1000 new audiobooks available for streaming on Bookbeat. “Our long-term ambition is to reach at least 100 000 users on the Italian market. Offering a large catalogue with titles from the most popular authors plays a big part in reaching that goal. By working with Mondadori, our Italian users will now be able to enjoy books from major authors such as Ammaniti, Bignardi, Borzacchiello, Calvino, Christie, Follett, Gotto, Riordan, Volo and Zafón.”, says William Jakoby, head of expansion and business development at BookBeat.


In the press release, BookBeat also stays that it wishes to put an end to exclusive agreements between publishers and streaming platforms on the Italian market. Bookbeat believes that an open market for both publishers and users would help to further develop the Italian audiobook market.


“Exclusivity between publishers and other services is a practice that over time has fractured the Italian market and prevented it from growing to its full potential. We believe publishers are progressively moving away from it, as they recognize the importance of investing in the digital market. To support the publishers, we will work closely with them, helping distribute and promote their content” Jakoby comments.

Insikt: Ljudmarknad

This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.


TIDAL launches new in-app feature called Live


Viaplay Radio releases dynamic ad spots


Amazon to close online shop Book Depository


Acast introduces method to exchange sponsored post for ads


Amazon Prime Video expands streaming service with new channels in Sweden


Amazon Prime Video is expanding its offer in Sweden. The streaming service now enables users to buy access to several new subscription channels.


A total of eight channels has been added, and prices range from SEK 19 monthly for the channel Love Nature, up to SEK 95 monthly for Mubi. This means that some of the additional channels cost more than the subscription of the Prime video in Sweden, which is SEK 59 per month.



Among the channels added to the service is Hayu, which focuses on reality TV. Hayu’s content is also available on C More in Sweden. According to Hayu, the new partnership with Amazon Prime Video will not affect its current offer on C More.


The new addition of subscription channels is available through Prime Video Channels and is only available for Amazon Prime members.

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Viaplay presents international thriller trilogy


Netflix orders a TV pilot for the first time in history


Warner Bros. Discovery nears deal for Harry Potter TV series


C More renews Helsinki crimes


UFC and WWE may merge into a sports-entertainment giant

Mediavision in the News


Marie Nilsson: Hur ser morgondagens bundling ut? – Dagens Media


Fler prenumererar – men annonserna minskar – Sveriges Radio


Nordic streamers, broadcasters prepare for 2024 Champions League rights cycle –
C21 Media


Et stigende antal svenskere betaler for podcasts – Mediawatch


Sweden: Significant growth in podcast households – Advanced Television


TVOD in Sweden reaches record levels in 2022 – Broadband TV News


Netflix drag – så ska kontodelare jagas – Svenska Dagbladet


Industry Events


MIPTV: 17-19 April 2023, Cannes, France


Nordic Media Days: 10-12 May 2023, Bergen, Norway


Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden


* Mediavision will attend
** Mediavision will present