Newsletter 21st of June

NEWSLETTER

21 June 2023

Midsummer is here, and with that, Mediavision’s newsletter will take a summer break. We will be back in August and until then, we wish you all a wonderful summer!

These are the main topics this week:

  • Mediavision: High interest and willingness to pay for Nordic content
  • Spotify ends Meghan & Harry’s podcast and announce a new with Trevor Noah
  • The cast of Disney Plus’ first Nordic original has been announced

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.

 

Netflix to open a restaurant with food from its shows

 

Twitter is working on a video app for smart TVs

 

Ragnarok season 3 is coming to Netflix in August

 

Cychosis becomes first Danish film to collect green film certificate

 

AUDIO

Spotify ends Meghan & Harry’s podcast and announce a new with Trevor Noah

 

Spotify’s exclusive podcast agreement with Meghan Markle and Prince Harry has ended. This was confirmed by a joint statement from the couple and Spotify.

 

In December 2020, Meghan and Harry first announced that they had signed an exclusive podcast deal with Spotify. Later that month, the couple released a holiday-themed episode, but the listeners had to wait for a year and a half for any more content. Ultimately, the partnership ended at 13 podcast episodes.

 

The deal is said to have been worth around USD 20 million, but according to sources, the couple did not reach the productivity targets that would lead to the full payout. A representative for Meghan Markle says that she is still planning to develop more audio content and that the team remain proud of the podcast they created for Spotify.

 

 

It has not taken long for Spotify to ink a big new podcast deal. Yesterday, a new original podcast with comedian, TV personality and author Trevor Noah was announced.
The new weekly podcast will blend Noah’s humor and global perspective, to take on the most interesting topics of the moment. The podcast will feature in-depth and freewheeling conversations between Trevor and famous people from around the world.

 

“It’s really exciting to be joining Spotify on a fun new adventure where we’ll engage in interesting and meaningful conversations with some of the world’s most fascinating people. We’ll also probably fix every single issue humankind has ever faced so you definitely want to join us for every episode” Trevor Noah commented.

 

Trevor Noah revealed the news during a conversation with Spotify CEO Daniel Ek, at Spotify Beach at the Cannes Lions Festival of Creativity in France. The new podcast will be available on numerous platforms, which differs from Spotify’s previous original podcasts. This may be part of a bigger change in Spotify’s strategy, which we mentioned in last week’s newsletter. The podcast will release later this year.

Insikt: Ljudmarknad

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

 

Podimo completes another funding round

 

Bauer Media launches nine new digital radio stations in Denmark

 

Reddit users campaign against payment scheme

 

Twitter competitor Spill launches in beta on iOS

 

VIDEO

The cast of Disney Plus’ first Nordic original has been announced

 

Back in November last year, Disney Plus announced its first Nordic original series, To Cook a bear. Now, the filming of the series has started, and the cast has been presented.

 

Members of the cast include, among others, Gustav Skarsgård, Ane Dahl Torp, Tyra Wingren, Magnus Krepper, Pernilla August, Jonas Karlsson, and Emil Kárlsen. Emil played To Cook a Bear at the Sami National Theater in 2022. Norwegian Trygve Allister Diesen is the director of the series and Swedish Jesper Harrie is the screenwriter.

 

The six-episode series is based on Mikael Niemi’s novel and is set in the summer of 1852, in the village of Kengis, Northern Sweden. The story follows the young Sami boy Jussi, played by Emil Kárlsen, and the newly appointed revivalist Pastor, played by Gustav Skarsgård.

 

To Cook a Bear is produced by Mia Welin for Anagram Sweden, with Anagram’s Miira Paasilinna and Martin Persson as executive producers, as well as The Walt Disney Company Nordic & Baltics’ Nanna Mailand-Mercado. The series is supported by Business Finland, with Helsinki-filmi handling the Finnish post-production on behalf of Anagram. No official release date has yet been announced.

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

Mediavision in the News

 

Nordiske streamingkunder vil betale ekstra for mere lokalt indhold – Mediawatch

 

Mediavision: Nordic households willing to pay for local content – Broadband TV News

 

Hushållen öppnar plånboken för nordiskt innehåll – Dagens Media

 

Viaplay mot strömmen i streamingkriget – Omni

 

Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter

 

Streamingbranschen har fått växtvärk – Sveriges Radio

 

Poll: Illegal streaming on the rise in Nordic countries – Yle

 

Betalväggen funkar – vi betalar mer än någonsin för poddar – Breakit

 

Industry Events

 

TV-dagen: 24 August 2023, Stockholm Sweden**

 

MIPCOM: 16-19 October 2023, Cannes, France

 

Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden

 

* Mediavision will attend
** Mediavision will present