Newsletter 16th of August


16 August 2023

Mediavision’s newsletter is back! We hope that you have had a fantastic summer, despite the varying weather, at least in the Nordics. These are the main topics this week:

  • Disney Plus to release ad-supported plan in Europe and prepares to crack down on password sharing
  • C More is now merged into TV4 Play
  • Spotify integrates with Patreon and expand AI DJ


Disney Plus releases ad-plan in Europe and prepares to crack down on password sharing


Last week, Disney announced that it will expand its ad-supported offering to several more markets on November 1st. These markets include Canada, Denmark, Norway, and Sweden. Disney Plus’ ad-supported tier was first introduced in the US at the end of the last year and had garnered 3.3 million subscribers by the end of the company’s second quarter.
Alongside the introduction of the new ad-tier, Disney is revamping its subscription offerings. Currently, the Nordic market only has one subscription plan, but as of November, there will be three tiers. Firstly, the new ad-supported plan starting at EUR 5.99 per month. The second option will be a standard plan with no ads, allowing two concurrent streams and the option to download content, which starts at EUR 8.99 per month. Lastly, the premium tier, offering enhanced video quality and four concurrent streams, which will be available at EUR 11.99 per month.


Existing Disney Plus subscribers in the selected markets will automatically be transferred to the premium tier if they don’t switch to one of the new lower-priced plans.



Disney is also preparing to act against password sharing on its streaming services, following the footsteps of Netflix which rolled out restrictions on account sharing widely a few months ago. The company’s CEO Bob Iger stated that account sharing among Disney Plus users has been “significant”, without giving an exact number.


The company plans to announce its new account-sharing terms by the end of this year, with a rollout planned for 2024. “Later this year, we will begin to update our subscriber agreements with additional terms on our sharing policies, and we will roll out tactics to drive monetization sometime in 2024,” Iger stated.

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Netflix presents test of gaming mobile controller


SF Studios names Iréne Lindblad as new CEO


SkyShowtime confirms cast for first Nordic original


Apple TV Plus is getting a new series about Lionel Messi



C More is now merged into TV4 Play


This Monday, C More’s content was moved to TV4 Play in Sweden. And with that, C More will be shut down.


Going forward, TV4 Play will be available in five different tiers for customers. As previously, one free ad-supported version will be offered. Also, a paid ad-supported version with additional content at SEK 59 per month and furthermore a more expensive version without advertising at SEK 149 per month.


In addition to these options, two sports packages are available, containing all the sports that were previously available via C More. The first sport package costs SEK 399 per month while the more extensive sports package, including SHL and Hockeyallsvenskan, costs SEK 549 per month.


– This is a historic and important day for TV4. TV4 Play is the platform from which we will build TV4’s future. TV4 Play as users know it, with news and entertainment, is always open and free. At the same time, as of today we also offer the option to buy more content, with or without advertising. With the new TV4 Play, we now gather Sweden on one and the same service where all users can find all our content, stated Mathias Berg, CEO at TV4.


C More users were automatically transferred to TV4 Play users at lunchtime on Monday. Some users reported technical problems, but in general, the transition seems to have been successful.


Barbie hits USD 1.18 Billion at global box office…


… and Oppenheimer nears USD 650 million


Netflix debuts trailer for the Swedish thriller A Day and a Half


YouTube brings high-quality 1080p option to the web



Spotify integrates with Patreon and expands AI DJ


The collaboration between Spotify and the membership platform Patreon was first announced back in March 2023. The partnership would enable Patreon podcast creators to share their subscriber feeds on Spotify via the Spotify Open Access API. Now, after a few months of testing, the integration is available to all creators and listeners. Podcast listeners can now link their Spotify and Patreon accounts, gaining access to stream exclusive Patreon podcasts on Spotify.


“Many podcasters use Patreon to connect with their fans, and for the first time ever, they can now link their accounts so fans can access and listen to these shows on Spotify. This partnership gives podcasters a new opportunity to reach Spotify’s global audience to increase their income and grow their show.” says Gustav Söderström, Co-President and Chief Product and Technology Officer at Spotify.

Last week, Spotify also expanded its AI-powered DJ feature to selected markets globally. The feature is now available in 50 markets around the world.


Spotify’s AI-powered DJ debuted for Spotify Premium users in North America six months ago. The is a radio DJ, which personalizes users’ listening through a curated music selection based on the user’s listening history. It also includes spoken-word commentary from a synthetic voice based on Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan.


Sweden is the only Nordic country included in the recent expansion, together with Australia, New Zealand, South Africa among others. The feature is only available in English.

Insikt: Ljudmarknad

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Sportscom – the new sport audio service is live


CEO leaves Bauer Media


Aftenposten criticized after using ChatGPT for translation


Better Collective buys popular Swedish sports sites


Mediavision in the News


Prognosen: Du kommer få betala mer för sämre serier – Expressen


Pirat-tv del av Viaplays fall – Aftonbladet


Nearly half of Nordic SVoD viewers would pay up to EUR 3 extra monthly for more local content – Telecompaper


Nordiske streamingkunder vil betale ekstra for mere lokalt indhold – Mediawatch


Hushållen öppnar plånboken för nordiskt innehåll – Dagens Media


Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter


Streamingbranschen har fått växtvärk – Sveriges Radio


Poll: Illegal streaming on the rise in Nordic countries – Yle

Industry Events


TV-dagen: 24 August 2023, Stockholm Sweden**


MIPCOM: 16-19 October 2023, Cannes, France


Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden


* Mediavision will attend
** Mediavision will present