Newsletter 30th of August


30 August 2023

These are the main topics this week:

  • Premier League to crack down on piracy
  • Spotify introduces new podcaster tools
  • TV 2 and Viaplay to share Danish 3F Superliga football rights to 2030


Premier League to crack down on piracy


The new season of the English Premier League started a few weeks ago. The English top football tier draws a lot of attention and viewership from all around the world. And with that, the problem of illegal streaming comes as well. As the auction for the league’s broadcasting rights in the UK are coming up, Premier League has now ramped up its efforts to crackdown on illegal streaming.


A spokesperson of the Premier League stated that the league will take a tougher stance on illegal streaming. The administration of the league has hired several lawyers and digital investigators to find, shut down and prosecute pirate sites. The crackdown comes as the league prepares for the auction of the league’s broadcasting rights in the UK, which were previously sold for around GBP 5 billion over a three-year period.


Just a few months ago, five men who were operating an illegal streaming business in the UK were sentenced to jail for a total of more than 30 years. The operation offered cheap subscriptions for Premier League games, serving at least 50,000 customers. The five men made more than GBP 7 million from the operation and the prosecution was the world’s largest-ever for an illegal streaming network.



The Premier League is also one of the most valuable sports rights in the Nordics in terms of vieing. This spring, over 3.3 million 15-74-year-olds in the Nordics stated interest in watching the league on TV/online – making it the league with the highest interest share in the Nordics.


More on Premier league and over 100 other sports leagues/tournaments are presented in Mediavision’s newly published 2023 sports analysis. For more information regarding this report, don’t hesitate to contact us at

Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.


Bonnier News, Gota Media and NTM acquires hockey rights


The Idol canceled by HBO after one season


Filmstaden joins Wolt to deliver popcorn home to consumers


Warner Bros. Discovery relaunch children’s channel in Denmark



Spotify introduces new podcaster tools


Earlier this month, Spotify and Patreon announced an integration between the platforms, enabling access to subscriber-exclusive content on Spotify. Last week at the Podcast Movement event, Spotify’s director of Podcast Product, Austin Lamon, announced a slate of updates to the podcast business.


One of Spotify’s updates is the customization and selection of previews for podcast creators. It builds on Spotify’s new discovery page, which was introduced this spring. The discovery page features automatically generated episode previews, appearing in Spotify users home feeds. Soon, podcast creators themselves will be able to custom their content previews, by choosing what to show and make it more personal. In addition to this, Spotify’s new analytics tools will enable creators to see the total number of impressions they have generated, how they’ve trended, and where on Spotify those impressions came from.



The new customization tools will also be available on the podcast creators show pages. The creators will be able to modify their page by linking social accounts, highlight favorite episodes and recommend other content on Spotify to their listeners. As part of the integration with Patreon, creators will also be able to add a banner to their show page to promote the subscriber-only content. The new updates are expected to go live on Spotify in October.

Insikt: Ljudmarknad

This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.


Book sales decreased in Sweden the first half of 2023


Bauer Media and Podimo to cooperate in Finland


Watch Medier expands in Norway


Google TV adds 25 more free channels



TV 2 and Viaplay to share Danish 3F Superliga football rights to 2030


The next domestic broadcasting rights owners for the 3F Superliga were announced Monday. From the summer of 2024 until 2030, Viaplay Group and TV 2 will share the broadcasting rights for the Danish top tier football league.


Viaplay Group thereby extends its broadcasting rights for the 3F Superliga. The company has held the rights since 1998 and from the next season, the rights will be shared with TV 2. The sports director of TV 2 expressed that the company has wanted the 3F Superliga rights for a long time.


“This is a day of joy for us at TV 2. 3F Superliga has long been at the top of our wish list, as the rights comprise everything that TV 2 wants to stand for. It is Danish. It is close to our viewers and users.” says Frederik Lauesen, sports director at TV 2.


TV 2 and Viaplay will share the broadcasting rights equally. TV 2 will broadcast the first, fourth and sixth selections of games in the first round. The following round TV 2 will have the second, third and fifth selections of games. After that, the broadcasters switch the selection order.


Max to add 24/7 livestreaming news with CNN Max in the US


TCL launches streaming service in North America


Max to stream AMC+ shows in new deal


Danish Oscar committee selects three possible candidates


Mediavision in the News


Prognosen: Du kommer få betala mer för sämre serier – Expressen


Pirat-tv del av Viaplays fall – Aftonbladet


Nearly half of Nordic SVoD viewers would pay up to EUR 3 extra monthly for more local content – Telecompaper


Nordiske streamingkunder vil betale ekstra for mere lokalt indhold – Mediawatch


Hushållen öppnar plånboken för nordiskt innehåll – Dagens Media


Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter


Streamingbranschen har fått växtvärk – Sveriges Radio


Poll: Illegal streaming on the rise in Nordic countries – Yle

Industry Events


MIPCOM: 16-19 October 2023, Cannes, France


Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden


MIPTV: 15-17 April 2024, Cannes, France

* Mediavision will attend
** Mediavision will present