Newsletter 22nd of November


22 November 2023

These are the main topics this week:

  • Danish film industry receives biggest funding in decades
  • NRK secures deal with WBD to show all athletics from the 2024 Olympics
  • C More shuts down in Denmark at the turn of the year


Danish film industry receives biggest funding in decades


Last Wednesday, the Danish Ministry of Culture announced that the new film agreement that will set the framework for the Danish film industry for the next four years had been ratified.


It is the largest single investment in Danish film for more than 20 years with and annual funding of DKK 622 million. This basic funding is the same as in the current film agreement, after price and salary adjustment. However, from 2025 the industry will get additional funding of approximately DKK 98 million per year for the film, series, and documentary area.


The agreement also covers Danish-produced films in Greenlandic and Faroese-languages will be treated equally as Danish-language films in the application process.


“I’m very happy that Greenlandic and Faroese languages are no longer discriminated in the Danish film law. But quite frankly, this change is so long overdue, and it’s difficult to even fathom that Kalaallisut and føroyskt languages – up until 2024, weren’t equal to Danish”, comments Emile Hertling Péronard, Producer at Ánorâk Film Denmark.


The new agreement comes with financial obligations for DR and TV2. They must both take bigger responsibility for the development and distribution of Danish films, shorts and documentaries, notably through early involvement with all creative partners. DR will have to invest at least DKK 25 million and TV2 at least DKK 20 million annually. This was met with some concerns, but the overall industry reactions to the new agreement have been positive.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.


Swedish government votes yes to new media support program


Breakit takes action against account sharing


Open AI fires CEO Sam Altman…


… causing turbulence – and now he is back


Spotify Audience Network comes to Sweden on November 30th



NRK secures deal with WBD to show all athletics from the 2024 Olympics


Norwegian public service broadcaster NRK and Warner Bros. Discovery have entered an agreement for next year’s summer Olympics in Paris. All events will be available at Warner Bros. Discovery’s channels and digital platforms, while the athletics events also will be shown on NRK.


The agreement gives NRK the rights to show all athletics broadcasts from Paris, including marathons, triathlons and racewalking, both on the linear TV channels and on NRK TV. In addition, both NRK and Warner Bros. Discovery will show the opening and closing ceremonies, as well as a daily evening summary broadcasts. In Sweden, public service broadcaster SVT recently closed a deal with Warner Bros. Discovery to show daily evening summary broadcasts of the games.



The talks for the 2024 Olympic Games at NRK started when the joint agreement between public service companies and WBD for the 2026 to 2032 games was announced earlier this year.


– We have already secured the Olympic Games together with Warner Bros. Discovery from and including 2026. That is why it was especially important for us to reach an agreement to start the collaboration already from 2024. This will be a perfect start to our long-term investment, says rights manager at NRK, Runar Østmo.


The Olympic Games in Paris 2024 will run from July 26th to August 11th next year. In addition to the new TV deal, NRK also has radio rights for all the events in Paris.

Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.


Viaplay starts winter-sports podcast


Advertisers pause campaigns on X after latest Musk tweet


Google admits Spotify pays no Play Store fees in secret deal


Börje is the most watched original series on Viaplay in Sweden


TV2 Norway presents cost-savings plan


C More shuts down in Denmark at the turn of the year


Starting next year, it won’t be possible to watch films and series on the streaming service C More in Denmark. The last day to access C More’s app and website will be New Year’s Eve, after which it will be permanently closed. This has been announced on the streaming service’s website.


For all direct-to-consumer C More subscribers, or those who have access via Telia or Call Me, subscriptions will expire automatically. Going forward, C more will focus on partnerships in Denmark. The company states that there will be several options to access the service in the future. One is through a TV2 Play subscription, which will give the customer acces to parts or all of C More’s content depending on the package. The service can also be selected as an add-on through Allente, Norlys and Waoo for DKK 99 per month. C More is also included in Norlys’ and Yousee’s point system which allows customers to select the service and pay with credits.


In mid-August, C more’s content was moved to TV4 Play in Sweden, and the phasing out of the platform began. The same process was recently started in Finland when C More moved into MTV’s platform.


Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Viaplay announce production of Ace of Base documentary


LG extends TV operating system to smart monitors


DAZN and YouTube add NFL Game Pass to UK and Germany


SVT and Disney+ unveil Whiskey on the Rocks cast


Record OTT audience for Disney Star

Mediavision in the News

Krisen i tv-branschen fortsätter – nu ökar piratkopieringen – Aftonbladet


Tittarna accepterar medioker tv när de inte behöver betala – Expressen


Marie Nilsson: Så påverkas innehållet av tv-krisen – Dagens Media


Sweden: Household media spend reaches record level in Q3 – Senal News


Köp av medietjänster ökar: ”Ett hyfsat billigt nöje” – SR


Svenske husstandes medieforbrug slår ny rekord – Mediawatch


Trots krisande marknad – medieutgifterna ökar – Dagens Media


Summerat: Svenskarnas kontodelning kostar en miljard – Tidningen Näringslivet


Trots tuffa tider för hushållen – många fortsätter betala för strömningstjänster – SVT


Så slår krisen mot tv-tittarna – Göteborgs-posten


Svenskarnas kontodelning kostar jättarna nära 1 miljard kronor – Dagens Industri


Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter

Industry Events


MIPTV: 15-17 April 2024, Cannes, France


* Mediavision will attend
** Mediavision will present